Brafton isn’t just another content marketing agency. We take the time to understand what you need and deliver the exact services to suit each situation. Brafton has invested in the Australian market, with dedicated Australia-based project managers and a long list of happy clients. From strategy development to content creation, publishing to distribution and promotion, our industry-leading content marketing services are engineered to achieve your business goals.
Our Clients Say It Best
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals & done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.
“We needed support in a number of areas. Working with Brafton allows us to access expert skills in all the areas we need.”
– Heather McLean, Customer Communications Manager at eSpatial
What Types of Content Does Brafton Create?
A content strategy can be made up of many different types of high-quality content, each serving a unique purpose. Some pieces, such as blog posts and landing pages are designed to attract potential customers through search engine optimisation. Others, including white papers and eBooks, can be used as gated assets to collect consumer information.
As a fully featured content marketing agency, Brafton creates digital marketing content for all these purposes and more. Our services include:
Blog Content Creation
As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers.
Combining client guidance and search engine optimisation best practices, writers map out each blog post to ensure topics, titles, keywords and formatting engage target audiences, support the marketing strategy and serve commercial goals. Many Brafton blog posts are based on our unique outline format, the Search Performance Brief (SPB). An SPB provides a rundown of the written content, along with recommended keywords and questions generated by our strategists and editorial team.
Once content has been created, edited, approved and posted, strategists analyse article performance. These metrics inform future blog posts and allow your content creation team to maximise the value of its inbound marketing efforts. If blog posts decline in SEO effectiveness over time due to changing market dynamics or algorithm adjustments, you can reoptimise those articles to rebuild their ranking performance.
eBooks and White Papers
Brafton eBooks and white papers underpin an effective content marketing strategy. These middle- and bottom-of-funnel content marketing assets can be gated to capture customer contact information. In a fully featured content strategy, eBook and white paper releases can also be paired with accompanying blog posts. This gives your potential customers more chances to find and interact with your brand.
Brafton eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are ideal for grabbing and holding audience attention.
White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colours and imagery in the header, footer and margins.
Infographics and Asset Design
Brafton infographics transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylised icons to break down complex topics into easy-to-understand visual content.
Brafton’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centres, and used in marketing automation. In addition to infographics, Brafton provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.
If you already have a strong visual brand identity, our design specialists can work with that framework to create a seamless extension of your style. Conversely, our professional designers’ work can become a central pillar of a rebranding effort.
Brafton video production services run the gamut from in-studio video blogs to animated explainer videos to man-on-the-street interviews. A well-executed video can play a critical role in any content marketing strategy. As with our graphic products, the visual look of your videos can be customised to align with your existing brand guidelines.
Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof and close deals, we craft each video product in accordance with brand goals, guidelines and preferences to maximise viewer impact in a minimal amount of time.
Videos can be filmed on-location, including for corporate promotional purposes and event coverage. Live-action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists.
Case Studies and Website Copy
Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximise visual appeal among middle-of-funnel prospects.
Brafton writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.
As with blog post content, landing pages can be built around our proprietary Search Performance Brief (SPB) product. This advanced outline shows the exact approach our writers and strategists will use to enhance your website’s search engine performance and help you move up on results pages.
Full Service Email Marketing
Utilising data-driven expertise and promotional best practices, our content marketers create newsletters that engage and build your email list. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.
Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.
When you employ email as part of a complete digital marketing strategy, sends can be timed to promote other products such as new eBooks and white papers. You can spread your deliverables across marketing channels to reach the widest possible segment of potential customers.
Content Marketing Strategy and Consulting
Work with a dedicated Content Marketing Strategist who will evaluate your existing content and digital marketing strategy, then make educated recommendations for your team. Your CMS will work with your Brafton content marketing team as well as your in-house experts to establish a content plan, strategy and goals. Then, they’ll ensure every deliverable is on-brand and serves specific marketing and business goals.
A solid SEO strategy is essential for the success of your digital marketing programme. Your website must be set up correctly for web crawlers to understand its purpose. Our consultants will evaluate your current website to find errors that could be holding you back from digital marketing success. They can also deliver a report containing specifics of each error, and can update your website to eliminate those issues.
Organic content alone can’t support a cross-channel content marketing strategy. Pay-per-click advertising is an important component of most digital marketing strategy types. Our expert PPC consultants know how to tailor paid ad campaigns to your specific business goals. Our team creates ads for paid search campaigns, display ads, paid social media marketing promotions and more.
Email marketing is so much more than sending out emails. It requires familiarity with email marketing platforms, a keen understanding of your audience, the creation of email lists including lead generation campaigns, and more. Our consultants are here to help you at any — or every — stage along the way.
To establish the right topics, tone and direction for your quality content, you need to understand your target audience. Our consultants will work with your team to create highly researched, in-depth buyer personas to help guide content creation efforts. Each buyer persona will be polished and professional, laying out each detail that marketers and content creators need to keep in mind while crafting your campaigns.
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Need more info?
Brafton’s role in your content marketing strategy is to provide whatever your organisation needs most. That may mean creating quality content for an existing blog, opening new digital marketing channels your business hasn’t previously used or anything in between. Our team of strategists, project managers, content writers, designers, video producers, and social media managers stands ready to get you the results you’re after.