What are Content Marketing Services?

Our Clients Say It Best

Our Team Helped Lasko Create an Online Self-Service Center

“We continue to work with the Brafton team because of the quality of output and ease of working with them.”

– Carolynn Costanzo, Online Marketing Manager at Lasko

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We Generate 20% of PerkinElmer’s Life-Sciences Leads

“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals & done a great job.”

– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.

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How We Helped eSpatial Get on Page 1 of Search Results

“We needed support in a number of areas. Working with Brafton allows us to access expert skills in all the areas we need.”

– Heather McLean, Customer Communications Manager at eSpatial

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What Types of Content Does Brafton Create?

Blog Content Creation

As top-of-sales-funnel content, blog posts increase brand awareness and drive website traffic with relevant content that emphasises visual storytelling. Industry-focused writers craft every piece of blog content in conjunction with content marketing strategists and project managers.

Combining client guidance and search engine optimisation best practices, writers map out each blog post to ensure topics, titles, keywords and formatting engage target audiences, support the marketing strategy and serve commercial goals. Once content has been created, edited, approved and posted, strategists analyse article performance. These metrics inform future blog posts and allow your content creation team to maximise the value of its inbound marketing efforts.

Blog Content Creation

eBooks & White Papers

Brafton eBooks and white papers underpin an effective content marketing strategy. These middle- and bottom-of-funnel content marketing assets can be gated to capture customer contact information. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are ideal for grabbing and holding audience attention.

White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colours and imagery in the header, footer and margins.

eBooks & White Papers

Infographics & Asset Design

Brafton infographics transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylised icons to break down complex topics into easy-to-understand visual content.

Brafton’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centres, and used in marketing automation. In addition to infographics, Brafton provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.

Infographics & Asset Design

Video Production

Brafton video production services run the gamut from in-studio video blogs to animated explainer videos to man-on-the-street interviews. A well-executed video can play a critical role in any content marketing strategy.

Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials designed to provide social proof and close deals, we craft each video product in accordance with brand goals, guidelines and preferences to maximise viewer impact in a minimal amount of time.

Videos can be filmed on-location, including for corporate promotional purposes and event coverage. Live-action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists.

Video Production

Case Studies & Website Copy

Clearly outlining the benefits of products and services, Brafton case studies provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, employee interviews and information analysis. As with eBooks and white papers, case studies are formatted to maximise visual appeal among middle-of-funnel prospects.

Brafton writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.

Case Studies & Website Copy

Full Service Email Marketing

Utilising data-driven expertise and promotional best practices, our content marketers create newsletters that engage and build your email list. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.

Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.

newsletters

Full Service Email Marketing

Content Marketing Strategy & Consulting

Content Strategy

Work with a dedicated Content Marketing Strategist who will evaluate your existing content and strategy, then make educated recommendations for your team. Your CMS will work with your Brafton content marketing team as well as your in-house experts to establish a content plan, strategy and goals. Then, they’ll ensure every deliverable is on-brand and serves specific marketing and business goals.

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Technical SEO

A solid SEO strategy is essential for the success of your digital marketing program. Your website must be set up correctly for web crawlers to understand its purpose. Our consultants will evaluate your current website to find errors that could be holding you back from digital marketing success. They can also deliver a report containing specifics of each error, and can update your website to eliminate those issues.

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PPC Management

Organic content alone can’t support a content marketing program in its entirety. Pay-per-click advertising is an important component of most digital marketing strategies. Our expert PPC consultants know how to tailor paid ad campaigns to your specific business goals. Our team creates ads for paid search campaigns, display ads, paid social media promotions and more.

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Marketing Automation

Email marketing is so much more than sending out emails. It requires familiarity with email marketing platforms, a keen understanding of your audience, the creation of email lists including lead generation campaigns, and more. Our consultants are here to help you at any — or every — stage along the way.

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Persona Creation

To establish the right topics, tone and direction for your great content, you need to understand your audience. Our consultants will work with your team to create highly researched, in-depth buyer personas to help guide content creation efforts. Each buyer persona will be polished and professional, laying out each detail that marketers and content creators need to keep in mind while crafting your campaigns.

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