Strategy Meets Art
Visual branding converts faster than words alone. How’s that for ROI?
Content marketing strategies powered by dynamic media outperform all others, and with a variety of assets supporting your brand’s visual identity, we turn your graphic design into an ROI engine.
Increase brand awareness, nurture high-intent prospects and enhance customer engagement with design that matters.
Check Out Our Work:
Modernise your brand identity and animate your static content with interactive infographics. Our team of graphic designers and developers collaborate to embed interactive elements into your traditional infographics. These elements may be triggered by scrolling through the page, hovering over an icon or clicking a button.
Each movement of the user’s mouse creates a visually rich and dynamic form of content that presents information with maximised UX in mind. Custom quizzes, interactive maps, informational flowcharts and other forms of interactive data visualisations give you the unique opportunity to capture attention, ask specific questions, show off your top qualities in a dynamic way and leave a lasting impression.
What Our Clients Are Saying
“Our appearance and polish have definitely improved, especially with our website design and the cohesion of all the materials we’re producing.”
– Jim Lazeroff, Director of Marketing,
“The design is just really well done so I think it gives people an asynchronous
way to experience who we are as a company.”
– Elizabeth Burkhardt, Marketing Director, Agile Education Marketing
“The key deliverables were all on brand and enabled the business to take a step change in how we communicate and engage with our customers.”
– Mark Segelov, Founder and CEO, Saphisle Limited
White Papers, eBooks and Case Studies
Show prospective clients exactly what you have to offer. Thought leadership and sales enablement pieces should reflect your corporate identity and captivate readers through engaging design, all while driving home the key strengths that make your brand unique.
Generate more leads through professionally formatted marketing material such as white papers, eBooks and case studies. Our graphic design professionals can create high-value assets that promote strong brand identity, as well as collateral that supports them, including conversion landing pages, business cards, logos, custom social media graphics and more.
Brafton’s experienced designers study your existing brand guidelines closely to maintain consistency across all of your graphical assets throughout the entire sales funnel to promote a strong brand identity.
Calls to Action
We put your conversion process into overdrive with effective CTAs designed for higher click-through rates. Customised typography, colour, iconography, placement and verbiage make your CTAs branded centrepieces of your website, email marketing, PPC advertising and more.
Your graphic designer combines the optimal mix of content and visual identity to capture leads and make instant connections with prospects. Creative ad copy and CTA design are mandatory for converting users into paying customers, and Brafton’s experts deliver.
Stock imagery and stale text are dead. You need authentic graphic design work made by creatives with years of experience. Each custom illustration is an opportunity to deliver your potential customers a message meant to be remembered.
Our custom illustrations can be embedded in your web design, throughout your email campaigns and on your social platforms, making them versatile assets that support your digital marketing programme.
Our designers craft logos, blog features and thumbnails, social images, newsletter formatting and any type of web or print layout—all with your branding at the forefront. Whatever your design needs are, our experts have the skills, knowledge and tools to get it done for you.
UX and Web Design
In a mobile-first, human-first world, user experience is everything. Search engines prize seamless, responsive website design across all device types. That’s why our graphics team, along with our consulting, technical and editorial teams, ideate, create and consult on branding, wireframes and mockups so you rank higher in SERPs and best serve site visitors.
Optimised web copy, enhanced site speed and user-friendly functionality turn your site into an interactive digital lab that serves your target audience. It also sets the stage for experiential and creative design, and other forms of visual communication like interactive quizzes, animated features and larger 3D renderings.
Our unlimited graphic design capabilities mean you can take on an entire site redesign, or focus on specific sections of your site such as your blog or particular conversion landing pages. Putting excellent graphic design at the forefront of your website strategy means you’re putting the needs and wants of your audience first-and that’s what turns a website from just a URL to an ROI generating machine.
Hear From Our Experts
Ken Boostrom, Design and UX Director
Branding 101: What is it, and how does it work?
Courtney Meyer, Senior Designer
Brafton by Design: Visual Marketing With Courtney Meyer
A comprehensive content marketing strategy often extends beyond the marketing collateral. Consistent graphic design across all aspects of your business is crucial for supporting a brand identity that stays steady across all platforms and mediums.
No design project is too big or too small for our graphic design experts. We appreciate the importance of having the right collateral at the right time.
We offer custom graphic design for any asset your company needs: sales sheets, one-pagers, advertising and promotional materials, internal reports and documents, client-facing guides and email templates and more-all designed to spec and upon request.
We can also accommodate print design, brochure design, direct mail, corporate logo design, corporate stationery, business card design and other specialised services and marketing materials.
It’s art without boundaries.
Graphic Design ROI
Graphic design works. We know this after more than 15 years in the business as the leading content marketing agency in Australia.
Authenticity of content is the most influential factor in 80% of consumers’ decisions to follow a brand. And adding design to text enables users to follow directions 323% better. The indicators are clear: If you want engagement, you need professional graphic design services.
Graphic design services from Brafton help monetise your messaging, turning your creative ideas into commercial wins. And with affordable graphic design packages available to businesses of every size and in every industry, our creative team can help you establish a cohesive visual identity, colour palette and brand guidelines.
Not in Australia?
Check out our international Graphic Design Services: