The Visual Communication Your Audience Needs
Our infographic designers, illustrators and industry analysts give your brand a visual lift by synthesising often-complex data into digestible and shareable graphics that drive value. Brafton’s creative team helps you convert new customers and establish industry expertise through designing infographics and other graphical assets.
Tell us what information you want visually demonstrated, and we’ll deliver a stunning infographic that drives engagement.
Infographics of Every Size
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset. We use stylised icons, supplemental copy and brand-specific language, colours and typography to visually communicate ideas.
Infographics weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
We can customise any graphic to spec but our most common offerings are:
Includes 3-5 data points and stylised icons. Great for explaining basic concepts or simple workflows.
Includes 6-8 data points, 2D character illustration and imagery. Great for showing product highlights or industry trends.
Includes 9-12 data points, rich 2D illustration, character representations and on-brand styling elements. Great for storytelling through data.
Platinum Plus Infographics
Includes 13-15 data points, eye-catching imagery, character illustrations and branded, stylised icons. Great for conveying highly complex topics or repurposing long-form content.
Additional sizing options are available as recommended by our Design Director. For information on our Interactive Infographic services, click here.
Putting Infographics to Work
Infographics cut through dense industry conversations and stale long-form text. That enables your brand to immediately set yourself apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable; many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. Top verticals we find infographic success in are:
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
What’s the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity. But eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
Infographics capture and hold attention, delivering easy-to-consume yet impactful information to your audience. People are more likely to engage with infographics than other similar types of content on social media platforms, and are more inclined to open emails with “infographic” in the subject line. And notably, consumers have shown to be willing to browse the details in an infographic before making a purchase decision.
To measure infographic ROI, we analyse:
We’re here to bring your vision to life. Let’s start designing infographics.
Not in Australia?
Check out our international Infographic Design Services: