The Visual Communication Your Audience Needs
Our infographic designers, illustrators and industry analysts give your brand a visual lift by synthesising often-complex data into digestible and shareable graphics that drive value. Brafton’s creative team helps you convert new customers and establish industry expertise through designing infographics and other graphical assets.
Tell us what information you want visually demonstrated, and we’ll deliver a stunning infographic that drives engagement.
View Our Latest Infographics
Our Approach to Design
Brafton’s infographic design service is a group effort, calling in specialists from various in-house teams to deliver a high-performing marketing asset. Here’s a look at the typical infographic design process at Brafton:
Step 1: Ideate
We combine the power of our Design, Editorial and Strategy departments to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Our graphic design ideas focus on industry data, top trends, future predictions, practical solutions and brand identifiers to produce a high-quality infographic that converts.
These assets are ideal for visual learners and can range from simple infographics for social media to complex interactive infographics on landing pages, and more.
Step 2: Outline
After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, your Brafton graphic designer and other relevant stakeholders produce a wireframe to give you a strong idea of how we’re bringing your vision to the market.
Step 3: Design
Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest.
You can expect to see a layout of custom:
Instructional
Diagrams.
Flowcharts.
Character Images.
Hand-drawn
Illustrations.
Lists, Charts,
Graphs, Maps.
Timelines.
Quotations.
Statistical Insights.
Brand Formatting.
Step 4: Launch
From there, your graphic designer will break out the industry-best infographic tools and within a week’s time, your high-quality infographic is finalised and ready to launch. It’s never been easier to include visual content in your marketing campaigns than with Brafton.
Infographics of Every Size
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset. We use stylised icons, supplemental copy and brand-specific language, colours and typography to visually communicate ideas.
Infographics weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
We can customise any graphic to spec but our most common offerings are:
Silver Infographics
Includes 3-5 data points and stylised icons. Great for explaining basic concepts or simple workflows.
Gold Infographics
Includes 6-8 data points, 2D character illustration and imagery. Great for showing product highlights or industry trends.
Platinum Infographics
Includes 9-12 data points, rich 2D illustration, character representations and on-brand styling elements. Great for storytelling through data.
Platinum Plus Infographics
Includes 13-15 data points, eye-catching imagery, character illustrations and branded, stylised icons. Great for conveying highly complex topics or repurposing long-form content.
Additional sizing options are available as recommended by our Design Director. For information on our Interactive Infographic services, click here.
Putting Infographics to Work
Infographics cut through dense industry conversations and stale long-form text. That enables your brand to immediately set yourself apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable; many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. Top verticals we find infographic success in are:
Technology.
Financial Services.
Lifestyle.
Manufacturing/
Industrial.
Health Care.
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
What’s the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity. But eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
Infographics capture and hold attention, delivering easy-to-consume yet impactful information to your audience. People are more likely to engage with infographics than other similar types of content on social media platforms, and are more inclined to open emails with “infographic” in the subject line. And notably, consumers have shown to be willing to browse the details in an infographic before making a purchase decision.
To measure infographic ROI, we analyse:
Pageviews.
Engagement.
Social Interaction.
Direct Leads.
We’re here to bring your vision to life. Let’s start designing infographics.
Not in Australia?
Check out our international Infographic Design Services: