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Graphic design is a group effort. Don’t let anyone tell you it isn’t.
Here’s the typical infographic design process at Brafton:
After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, our designers produce a wireframe to give you a strong idea of how we’re bringing your vision to the market.
Post-mockup approval, your graphic designer uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
From there, your infographic creator will break out the industry-best infographic tools and within a week’s time, your infographic is finalised and ready to launch.
The goal of your infographic and the content it covers will largely determine the graphic size you’ll need, and by extension, the pricing of the asset. We use stylised icons, supplemental copy and brand-specific language, colours and typography to visually communicate ideas.
Infographics weave together a constellation of visuals, 2-D characters, on-brand storytelling and hard data to be distributed and repurposed for long-term use across any marketing channel.
We can customise any graphic to spec but our most common offerings are:
Includes 3-5 data points and stylised icons. Great for explaining basic concepts or simple workflows.
Includes 6-8 data points, 2D character illustration and imagery. Great for showing product highlights or industry trends.
Includes 9-12 data points, rich 2D illustration, character representations and on-brand styling elements. Great for storytelling through data.
Includes 13-15 data points, eye-catching imagery, character illustrations and branded, stylised icons. Great for conveying highly complex topics or repurposing long-form content.
Additional sizing options are available as recommended by our Design Director.
For information on our Interactive Infographic services, click here.
Infographics cut through dense industry conversations and stale long-form text. That enables your brand to immediately set yourself apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable – many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. Top verticals we find infographic success in are:
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
Each year, infographics continue to be one of the fastest-growing content formats. With human attention spans now shrinking to fewer than 8 seconds, visuals are becoming the go-to resource for content marketers as a matter of physiological necessity. But eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
Infographics capture and hold attention, delivering easy-to-consume yet impactful information to your audience. People are more likely to engage with infographics than other types of content on social media platforms, are more inclined to open emails with “infographic” in the subject line and are willing to browse the details in an infographic before making a purchase decision.
To measure infographic ROI, we analyse:
We’re here to bring your vision to life. Let’s start designing infographics.
