Search engine optimization (SEO) professionals warn that their clients can sometimes become fixated on the on-page aspects of SEO. While this is undoubtedly an important part of the SEO process, it is hardly the only one, writes Eric Enge at Search Engine Watch.
Enge’s article presents the obsession with keyword tweaking and title tags as a time-waster, saying that much of the energy that clients put into fine-tuning on-page content could be better spent on related matters, like PR, link-building, and improving the company’s social media presence. Enge advises controlled procedures and extensive testing to ensure that any changes made are the most positive ones possible for a site’s search engine optimization (SEO).
For example, a site could make a circumscribed set of changes and then simply monitor performance over the course of several months. Enge says that, although additional variables like changing search engine algorithms and necessary link-building can complicate the results, most sites can discover a relatively accurate baseline.
While few experts dispute the efficacy of professional search engine optimization (SEO), it can still be difficult to come up with quantitative measures of SEO performance.
