Many people began using search engine optimization (SEO) to help increase the visibility of their company or a service they’re trying to sell, but some are hoping SEO can help find a man who went missing more than 16 years ago.
Vernon "Cameron" Kent went missing in January of 1993 and his family and Robert Rahn, president and director of investigations with Management Resources, believe new technologies, including search engine optimization (SEO) might be able to break the case.
"It’s very, very difficult to pick up a case like this, especially after a long period of time when many leads have moved around or passed away," said Rahn. "I realized when I started working on SEO (search engine optimization) for my own website, that we could utilize search and social media, as well as advances in DNA profiling, to reach more people and get Vernon’s story out there; hopefully helping his family get some resolution."
By posting age progression pictures along with videos and other photos of Kent on social networking sites like Facebook and YouTube, Rahn is hoping to get more information about the case as well as to conduct follow up interviews with the people who last saw Kent in 1993.
Rahn and others will also be speaking about the case and how they are using search engine optimization (SEO) and viral marketing to help find Kent at SES San Jose next week.
It would appear that the use of social networking to help find missing people is a growing trend. WebProNews notes that sites like Facebook, Twitter and Scribd have been used in the last week in the search for Robert Botts, a Louisville, Kentucky man who hasn’t been seen since July 30 and whose car was found abandoned.
