As more Americans go to the internet to watch some of their favorite shows, the line between television and computer is blurring and one industry expert says TV needs to embrace search engine optimization (SEO).
In an interview with Media Life magazine
, Greg Kahn, senior vice president of strategic insights at Optimedia, says that shows which do not have a huge viewership during their air time (like NBC’s 30 Rock or Fox’s Bones) are still included in his company’s Content Power Ratings top 20.
These shows are considered "surprise hits" from the company and Kahn says networks need to do more make them available outside of their normal airing and to promote them by using such techniques as search engine optimization (SEO).
"Today’s viewers want to access content anywhere, at any time. They also want the ability to catch up on all past episodes that they may have missed. Not all networks make their content available," he told the magazine. "Moreover, networks should consider using search engine marketing (SEM) and search engine optimization (SEO) as ways to drive more traffic to their shows’ websites."
Earlier this year in a piece for SearchEngineLand, Tom Wilde wrote that search engine optimization (SEO) may be one of the best ways to save the sagging television industry. Wilde wrote that search is the "perfect approach to delivering individualized content discovery and programming" for viewers as they increasingly watch programs online.
