Search for: goals

Social marketing strategies among small and medium-sized businesses are evolving, with more companies finding new ways to measure success and improve their businesses.

A report from WebMarketing123 suggests that B2B marketers have adjusted their goals with their online campaigns, focusing on building a greater web presence and driving leads.

A report from Awareness Networks found that companies’ goals with social media marketing are changing, as many are focusing on broader benefits of engagement over direct social sales.

Search engine optimization (SEO) campaigns that expend their energy on the correct goals are more likely to provide better return on investment, according to a column by Eric Enge at Search Engine Watch. Enge writes that three popular search engine optimization (SEO) targets – rankings, traffic, and new links per month – carry certain pitfalls… Read more »

When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind.  Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much.  That is, unless, you’re talking about a content marketing toolshed.  In that case, the humble bucket is not… Read more »

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right?  Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. Maybe that… Read more »

In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets.

You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true.  Producing high quality content, such as articles, videos, emails and social posts takes time and resources, but it’s necessary to reach the right audience with the right message at the right moment. The simple truth is that… Read more »

All companies using Google Analytics will have to migrate from UA to GA4 very soon. Here are some orderly steps to make the process work.

Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.