High-Quality Content Drives SEO
Quantity-over-quality copywriting is no longer effective. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilising outdated SEO practises. Haphazardly inserting keywords into shallow content only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of potential customers. That’s why Brafton content writers are trained on the latest best practises for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of the readers. Melding journalism, creative writing and digital marketing proficiency, our writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.
Brafton writers, strategists and consultants work together to develop engaging content marketing that resonates with target audiences and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimisation in mind.
Why SEO Content Writing Is Vital for Your Business
A great deal of the traffic flowing to your website comes from search engines. You probably know this already, but most people only click on one of the first few results that pop up. Users rarely go beyond the first page as long as they find what they’re looking for.
What determines which results get to the top of a search engine result page (SERP)? The algorithm may be complicated, but one thing is certain: Brafton’s SEO copywriting service helps put your brand there. This means content that uses the right keywords in the right places, all nestled into a quality content writing service that is clear, concise, and well organised.
SEO content writers have the skills necessary to design content for your brand that will rank high on search engines. They do this through extensive keyword research, planning relevant content, and creating it. They’re both expert researchers and writers.
Already have content that you just want to rank better? SEO copywriting professionals can do that, too. By doing fresh keyword research and expanding on existing material, you can make that content look shiny and new again.
What Our Clients Are Saying
“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”
– Heather McLean, Customer Communications Manager at eSpatial
“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”
Melissa Hide, VP Marketing & Brand Development at FFVA Mutual
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Serve Searcher Intent With Expert SEO Services
Search engines are no longer fooled by keyword stuffing and other black hat SEO copywriting techniques. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide answers. Our SEO writing experts help you create those answers, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media and other forms of quality content. Content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
Brafton’s SEO Content Writing Services
Search Performance Briefs
Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist performs sophisticated keyword research to identify keywords that are within your site’s ability to rank for, that have high relevance or commercial intent to your brand, and that your potential leads actually search for. We then conduct advanced analysis to identify the topics discussed in the top 20 SERPs. We compile your keyword, SERP and TF-IDF (term frequency-inverse document frequency) data into a complete blueprint for our editorial team to create the strongest piece of content for that topic possible. Finally, and most importantly, your dedicated writer weaves this information — and your brand guidelines — into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.
Every piece of SEO copy — blog post, gated downloadable asset, press release, etc. — is mapped out by a dedicated SEO content writer to ensure it serves searcher intent, supports your business goals, follows industry best practises, aligns with similar trending topics, features appropriate keywords and phrases, and stands out from existing content on the web. This way, we can optimise copywriting to encourage an SEO-friendly structure that also drives the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.
Beyond a superior SEO content writing service, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilising the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay on top. In addition to online marketing insight, our team leverages industry-leading software products and content development services to provide results. Along with routine metrics reports detailing your SEO progress and return on investment, we conduct a content analysis of your competitors to identify potential SEO opportunities and make sure you’re not falling behind.
Website Content Writing
Brafton’s premier SEO writing services include every form of digital content creation, such as:
- In-depth article writing.
- Industry-specific blog writing.
- Written content for thought leadership and off-page SEO.
More SEO Content Considerations
Media Boosts SEO
You must create content to garner strong SEO, but text is no longer enough. Modern search engines give preferential treatment to websites featuring visual marketing assets, from custom images and infographics to live video and animated clips. Enhance your content marketing and support SEO by incorporating digital media into your strategy. Visual content marketing engages website visitors and helps your content stand out from competitors.
Design makes you human. Great design makes you memorable. Brafton’s unlimited graphic design service can deliver artwork that underscores your brand message & captures the attention of your potential customers.
93% of brands acquire customers with video on social media. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service.
A lead magnet is exactly what it sounds like: Something you use to attract leads. Incentivise leads, impress prospects and prove your value with lead magnet content from Brafton. This is how you generate SQLs.
Social SEO Opportunities
Our team members don’t just write content, they post it and promote it. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimisation efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
User Experience Impacts SEO
Well-designed UX is not only vital for guiding web visitors and keeping them on-site, it’s essential for an SEO service. Organic sharing of your website content is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be shared. Consultants also conduct professional SEO health checks on your website as a whole to resolve any lingering issues interfering with your search engine optimisation.
Optimised Content for Maximum Search Engine Visibility
Achieving SEO-friendly content is not a one-and-done endeavour. It requires continual upkeep by an expert SEO content writer and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practises are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of search results. Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to keep SEO strategies effective for your business. We ensure that your SEO copy is well ahead of the curve.
How do you evaluate SEO content performance? The answer is three words: return on investment. If the amount of new traffic and engagement you’re getting is strong enough to warrant the cost of SEO content services, then it was worth it.
At the same time, how do you know if your website content quality is good or bad? As long as it’s relevant, engaging, helpful, keyword-focused and optimised to rank high for search engines, it will bring results.
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