High-Quality Content Drives Search Engine Optimization

High-Quality Content Drives SEO

Quantity-over-quality copywriting is no longer effective. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilising outdated SEO practices. Haphazardly inserting keywords into shallow content only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of potential customers. That’s why Brafton content writers are trained on the latest best practices for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of the readers. Melding journalism, creative writing and digital marketing proficiency, our writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.

Brafton writers, strategists and consultants work together to develop engaging content marketing that resonates with target audiences and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimisation in mind.

SEO content writing services give your site the opportunity to rank on Page 1, drive traffic & capture leads.

Serve Searcher Intent

Serve Searcher Intent

Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide answers. Our SEO writing experts help you provide those answers, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media and other forms of quality content. Content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.

Search Performance Briefs

Search Performance Briefs

Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist identifies keywords that are within your site’s ability to rank for, that have high relevance or commercial intent to your brand, and that your potential leads actually search for. We then conduct advanced analysis to identify the topics discussed in the top-20 SERPs. We compile your keyword, SERP and TF-IDF (term frequency-inverse document frequency) data into a complete blueprint for our editorial team to create the strongest piece of content for that topic possible. Finally, and most importantly, your dedicated writer weaves this information—and your brand guidelines—into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.

What Our Clients Are Saying

“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”

– Heather McLean, Customer Communications Manager at eSpatial

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“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”

– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual

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“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”

– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors

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Content Mapping

Content Mapping

Every piece of SEO copy, from blog posts to gated downloadable assets and press releases, is mapped out by a dedicated SEO content writer to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics, features appropriate keywords and phrases, and stands out from existing content on the web. This way, we can optimise copywriting to encourage an SEO-friendly structure that also drives the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.

SEO Expertise

SEO Expertise

Beyond SEO content writers, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilising the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay on top. In addition to online marketing insight, our team leverages industry-leading software products and content development services to provide results. Along with routine metrics reports detailing your SEO progress and return on investment, we conduct a content analysis of your competitors to identify potential SEO opportunities and make sure you’re not falling behind.

Media Boosts SEO

You must create content to garner strong SEO, but text is no longer enough. Modern search engines give preferential treatment to websites featuring visual marketing assets, from custom images and infographics to live video and animated clips. Enhance your content marketing and support SEO by incorporating digital media into your strategy. Visual content marketing engages website visitors and helps your content stand out from competitors.

Graphic Design

Design makes you human. Great design makes you memorable. Brafton’s unlimited graphic design service can deliver artwork that underscores your brand message & captures the attention of your potential customers.

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Video Services

93% of brands acquire customers with video on social media. Video ads are the No. 1 way consumers discover new brands. And 84% of consumers say a brand’s video has convinced them to buy a product or service.

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Lead Magnet Creation

A lead magnet is exactly what it sounds like: Something you use to attract leads. Incentivise leads, impress prospects and prove your value with lead magnet content from Brafton. This is how you generate SQLs.

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Social SEO Opportunities

Social SEO Opportunities

Our team members don’t just write content, they post it and promote it. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimisation efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.

User Experience Impacts SEO

User Experience Impacts SEO

Well-designed UX is not only vital for guiding web visitors and keeping them on-site, it’s essential for SEO. Organic sharing of your website content is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be shared. Consultants also conduct professional SEO health checks on your website as a whole to resolve any lingering issues interfering with your search engine optimisation.

Make Sure Your SEO Stays Strong

Make Sure Your SEO Stays Strong

Achieving SEO friendly content is not a one-and-done endeavor. It requires continual upkeep and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of search results. Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to keep SEO strategies effective for your business. We ensure that your SEO copy is well ahead of the curve.

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