How Twitter Fits Into Your Digital Marketing Strategy

How Twitter Fits Into Your
Digital Marketing Strategy

There are more than 330 million monthly active users on Twitter, granting you the opportunity to reach a large following and form enduring connections through your content.

As a must-have distribution and promotion channel, social media amplifies your brand, engages your audience and keeps your marketing agile to the latest industry conversations, breaking news and trending topics. Think of Twitter as your fastest, simplest way to take the pulse of your audience.

Through surveys, polls, real-time trend monitoring and a suite of other intuitive marketing features, your Twitter feed is a treasure trove of actionable audience insights.

Enhance your digital marketing strategy with Twitter marketing services from Brafton – one scheduled tweet at a time.

twitter marketing

Twitter Management and Service Offerings

Twitter Management and Service Offerings

At Brafton, social media marketing services can be purchased a la carte, as part of a rolling
monthly subscription or on-demand when the need arises.

Your assigned social media strategist works closely with your brand, channel partners and vendors
to plan out your Twitter campaigns from start to finish – while still leaving enough flexibility to
optimise and adjust tactics on the fly. You can be as hands-off or as hands-on as you desire, and
Brafton can run the entire scope of your social media management as needed.

Tap into Brafton’s Twitter expertise through the following services:

  • Create and set up your business Twitter account.
  • Optimise an existing profile, or expand your
    brand across several different associated
    Twitter profiles.
  • Generate recurring or on-demand social posts.
  • Manage your Twitter end-to-end, along with
    integrated social media platforms like
    SproutSocial and HootSuite.
  • Measure and report metrics.
  • Remote and on-location event coverage
    via Live Tweeting.
  • Address customer service inquiries and
    respond to direct messages.
  • Manage and monitor your brand mentions
    via social listening tools.
  • Reach out to industry influencers and
    increase your sphere of influence with
    follower pushes.
  • Create, track and manage contests, hashtag
    campaigns and other interactive content.
  • Produce and curate short social
    engagement videos.
  • Execute on your social media ad budget and
    target high-value users.
  • Analyse competitor social media accounts to
    strategically target active users and
    high-value prospects.

Integrated Social Media Marketing

Integrated Social Media Marketing

Twitter marketing can be made even more effective by running cross-channel campaigns around a
cohesive idea. That’s why Brafton’s social media services aren’t one-size-fits-all or siloed into rigid
platform-specific offerings.

We keep your larger social media and digital marketing strategy collaborative and
platform-agnostic so that you can invest your resources when and where they’re needed most.
Organic and paid social spend can be moved across channels to increase the likelihood of
achieving your commercial objectives.

The aforementioned Twitter marketing services can similarly be applied to other social
accounts, with the added benefit of even more complementary options such as:

Management of up to
4 social networks at once.

Monthly reporting and
review calls with your
dedicated strategist.

Sophisticated influencer
marketing outreach.

Custom imagery and
promotional tweets.

Multichannel recommendations
and collaboration.

Advanced analytics tracking.

Follower- and link-building.

Depending on which social media package you select, your social media team will work laterally
with other in-house creative departments to brainstorm, create and execute on your brand’s goals.
With copywriters, graphic designers, animators, videographers and SEO consultants just one desk
away, your social media strategy can be supported and augmented by other members of our staff.

This level of customer service keeps your social media plan moving forward at all times.

Your Goals, Achieved

Your Goals, Achieved

Twitter marketing can serve many purposes and engage multiple points of the marketing and sales
funnel. While predominantly used as a top-of-funnel channel to generate brand awareness, Brafton
digs deeper, uncovering every possible way to leverage your brand, your Twitter presence and
your marketing strengths.

Our diverse, multifunctional strategies serve our clients’ wide-ranging social media goals, like:

  • Increasing brand awareness.
  • Extending brand reach.
  • Owning share of mind.
  • Monitoring customer feedback for
    complaints or compliments.
  • Understanding target audiences and
    their desires.
  • Enhancing customer loyalty and engagement.
  • Building online community advocacy.
  • Improving public relations.
  • Experimenting with new marketing ideas.
  • Distributing content in multiple formats.
  • Identifying trending topics and building content
    around them.
  • Generating and nurturing leads.
  • Driving traffic to high-value pages and assets.
  • Differentiating from competitors through tone of
    voice and personality.

With the right strategy, you can better understand the nuances between low-interest Twitter
followers and high-interest potential customers. That way, you don’t populate your feed or
advertise on Twitter with misguided notions of who you should be targeting and which types of
content, phrasing and hashtags you should use.

We’re a digital marketing agency that works smarter, so all of your expertise
and brand differentiators can be put to good use.

Twitter Ad Management

Twitter Ad Management

As part of a comprehensive Twitter marketing strategy, your social media
strategist leverages both organic and paid Twitter tactics.

A well-timed, highly targeted Twitter ad with the right bidding strategy supporting it can get
your brand in front of more active users. Brafton’s paid advertising and management services
help you jump to the front of the line, so your voice is heard and you can easily engage and
re-engage followers and nonfollowers alike.

With the help of the Twitter Ads platform and other leading social tools, Brafton skillfully
creates and manages your social advertising. Your ad budget remains firmly in your hands, as
your team can recommend suggested spending levels and facilitate payments accordingly.

Twitter ad campaigns can include:

  • Custom reporting and imagery.
  • Management and optimisation within Twitter Ads.
  • Discovery of influential people, trending topics
    and co-marketing partners.
  • Diverse ad formats like mobile app install
    cards, video pre-roll and much more.
  • Promoted tweets.
  • Follower pushes.
  • Promotion of your products and
    downloadable assets.
  • Geographical and audience segmentation.
  • Auction bidding customised to your budget.
  • Recurring insights and updates on remaining
    budget levels and campaign performance.
  • Creative ad copy and imagery creation with
    effective calls-to-action.
  • Optimising your Twitter Ads account with
    multi-user logins and security settings.
  • Campaign setup, editing, analytics,
    troubleshooting and more.

If your Twitter objectives don’t fit neatly into a defined package, that’s fine. We can
custom-quote add-ons, specialised requests and any other variables that may come into
play throughout the duration of your campaign.

Engage. Convert. Repeat.

Engage. Convert. Repeat.

As is the case with all Brafton strategies, if something isn’t working, we fix it. If your strategy is producing stellar results, we re-invest in it. Our services are perfectly calibrated to what works, moment by moment, so you’re not locked in to an outdated, ineffective strategy.

We remain right alongside you during your campaign and each follower interaction. By broadening your Twitter base, engaging the right prospects and converting them into closed deals, we optimise every social media touchpoint throughout the customer lifecycle – and then bring those customers back for more.

Think of Brafton as a search engine for all your content marketing needs. Send tweet.

twitter marketing

Let’s talk.

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