Social Media Management That Works
Brafton is a digital marketing agency that specialises in high quality content. And since a good portion of content lives on social media, our experts are hard at work fleshing out and delivering on social strategies for brands just like yours — with a robust social media marketing service.
When you work with Brafton’s social media experts and promotions team, you’ll have experienced professionals who know how to manage brand strategies. Facebook, LinkedIn, Twitter, Instagram, YouTube, Snapchat and more — we navigate any and all social media platforms with precision and expertise.
Here’s how the process typically works:
- We’ll begin by getting to know your team, brand, industry, products and services, missions and values, and your goals.
- Then, we’ll work with you to create a social media strategy that works for your audience.
- Once we have access to each social media account we’ll manage, we’ll implement the strategy.
- Finally, your social media consultant will review the results and present them to you monthly. We’ll use this insight to carefully adjust your strategy.
With extensive experience generating results on each social media platform, your social strategist determines how to position your brand to achieve the greatest reach.
We ensure your online voice is consistently on brand while following the distinctive style and tone of each social media channel.
Social Media Management Services
Brafton offers a full suite of social media management services, whether you need a fully customised solution or an à la carte service to give your presence a boost or increase brand awareness.
Well versed in the industry’s best tools, your social media strategist uses programmes like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These results dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then, we cater our next steps to these insights.
Organic Posts
High quality, organic content written and delivered directly to your audience through social media, by us. This type of posting is what will make up a majority of your social media marketing campaign. Organic content creation, when paired together with our Paid Ads service, creates a social media marketing ecosystem that will drive people to your pages, and therefore, your products/services.
Paid Ads
Brafton’s social media management service includes ad creation on your behalf. Managed by the same expert who overlooks the organic content, your social media marketing and social media advertising form a symbiotic relationship. We find that a balanced approach between organic and paid tactics cumulatively reaps higher rewards.
Whether you need social media ads, sponsored content or something else, we can develop a social media advertising strategy that will help you reach your business goals.
Brafton’s experts are also skilled at search engine marketing, bringing together paid strategies across platforms to create a digital strategy that brings results to your business.
Social Contests
Want to spark social media engagement? A contest can do wonders for bringing people in, increasing follower count, boosting engagement, generating leads and supporting brand recognition.
Our social media strategists brainstorm contest ideas and implement them on the social channel that makes the most sense for the greatest engagement. We’ll also promote and manage the contest, keeping it lively and fun. At the end, your assigned strategist will show you the results of the contest, including engagement metrics, new followers, leads and more.
Social Listening
Listen to your audience to find out what they want to hear. Social listening is a type of social media monitoring that shows you how people are talking about your industry, products or brand across various channels.
Your dedicated social media consultant will perform social listening for your brand, then create a report to fill you in on all the trends you need to know to align yourself appropriately with what’s already being said.
We also determine where there are holes in the conversation. Then, we’ll help create a strategy that puts your name at the centre of the conversation. With this insight in mind, Brafton executes campaigns with substance and strategy that are authentic to your audience. We don’t add noise; we create dialogue.
Influencer Marketing
Influencer marketing has become a lucrative tactic in social media marketing strategies. Our social media consultants know how to seek out the micro- and macro-influencers that matter most to your audience.
These could be local figures, industry leaders or celebrities. Whoever they happen to be, influencers help your brand by sharing your content with their audience. Expanding your reach to new people means bringing your brand to the minds and social feeds of potential customers.
Our follower-building and influencer relations tactics can help increase your audience and deliver your message to more people who are interested in finding your solutions.
Live Tweeting
Live tweeting shows your audience that you’re just as engaged in relevant conversations as they are. Whether you’re sharing your insights on breaking news in real time or participating in an industry event such as a conference, live tweeting invites your audience to take part in the conversation alongside your brand.
Our social strategists will live tweet your event, either in-person or remotely. They’ll highlight the most important takeaways and headlines and engage in a dialogue with your followers. Live tweeting shows that you’re on top of your game. Plus, it’s a great way to conduct community management.
Just let us know where we have to be and when, and we’ll make sure your Twitter followers know you’re active, knowledgeable and approachable on the topics that matter.
Social Media Audits
Your brand exists within an active social community. With social media audits and competitor analysis, we gauge your brand’s position in any given community by analysing your digital presence through a targeted audit. See where your social strategy is falling short, and how our strategists can help bring you up to speed.
À la Carte Services
Brafton offers several à la carte services to enhance your social media presence, in addition to fixed and continuous strategies and solutions that evolve over time as your goals change. Just need a thing or two to tide you over or give you a boost? Our social media team can help.
End-to-End Campaign Management on all Platforms
Social media management goes beyond posting content and adding follow icons on your website. For as many channels as you choose, your dedicated Brafton social media manager will create a fine-tuned strategy tailored to the nature of the platform and how your audience uses it.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses. Plus, we constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you — and your audience — don’t miss out on being heard.
We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations. Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. How? Because our team uses the best available social media tools, leverages the latest automation techniques and provides continuous reporting to ensure that we’re meeting or exceeding those goals.
Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
Your Social, Fully Managed
Brafton social media experts make your relevant, engaging and results-driven social media presence possible.
We consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.
We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.
Brafton provides the solutions your brand needs to amplify its online presence.
Your assigned strategist is the social media guru who helps your brand find its place in the social world. Before you know it, you’ll be leading the conversation.
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