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Be the brand that always knows what to say and when to say it. Our social media team works with you to find your true brand voice – one that resonates with your target audience.
We drive engagement by talking with your audience, not at them.
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Brafton offers several à la carte services to enhance your social media presence, in addition to fixed and continuous strategies that evolve over time.
We create additional social posts to complement your strategy, live tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.
We bolster your campaigns with social media ad management, email marketing and promotional newsletters.
Well versed in the industry’s best tools, your social strategist uses programmes like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These results dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater next steps to these insights.
Listen to your audience to find out what they want to hear. Social listening is a type of social media monitoring that shows you how people are talking about your industry, products or brand across various channels.
Your dedicated social media consultant will perform social listening for your brand, then create a report to fill you in on all the trends you need to know to align yourself appropriately with what’s already being said.
We also determine where there are holes in the conversation. Then, we’ll help create a strategy that puts your name at the centre of the conversation your audience is talking about.
With this insight in mind, Brafton executes campaigns with substance and strategy that are authentic to your audience.
We don’t add noise; we create dialogue.
Influencer marketing has become a lucrative tactic in social media marketing strategies. Our social media consultants know how to seek out the micro- and macro-influencers that matter most to your audience.
These could be local figures, industry leaders or celebrities in your industry. Whoever they may be, influencers help your brand by sharing your content with their audience. Expanding your reach to new people means bringing your brand, content and purpose to the minds and social feeds of potential customers.
Our follower-building and influencer relations tactics can help increase your audience and deliver your message to more people interested in finding your solutions.
Live tweeting shows your audience that you’re just as engaged in the conversations they care about as they are. Whether you’re sharing your insights on breaking news in real time or participating in an industry event such as a conference, live tweeting invites your audience to take part in the conversation alongside your brand.
Our social strategists will live tweet your event, either in-person or remotely. They’ll highlight the most important takeaways and headlines, and engage in a dialogue with your followers. Live tweeting shows that you’re on top of your game. Plus, it’s a great way to conduct community management.
Just let us know where we have to be and when, and we’ll make sure your Twitter followers know you’re active, knowledgeable and approachable on the topics that matter.
Social goes beyond posting social media content and adding follow icons on your website.
For as many channels as you choose, your dedicated Brafton social media manager will guide each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.
We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you – and your audience – don’t miss out on being heard.
Social media is flexible. Your strategy should be too.
We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations.
Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. The conversation never stops.