Your assigned social media strategist joins your team, refining your online presence and contributing to relevant conversations.

Working with Brafton’s social media and promotions team means you’ll work with experienced professionals who know how to manage brand strategies on Facebook, LinkedIn, Twitter, Instagram, YouTube, Snapchat and more with precision and expertise.

Here’s how the process typically works:

1. We’ll begin by getting to know your team, brand, industry, products and services, missions and values, and your goals.
2. Then, we’ll work with you to create a social media strategy that works for your audience.
3. Once we have access to each social media account we’ll manage, we’ll implement the strategy.
4. Finally, your social media consultant will review the results and present them to you monthly. We’ll use this insight to carefully adjust your strategy.

With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach.

We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.

Brafton offers several à la carte services to enhance your social media presence, in addition to fixed and continuous strategies that evolve over time.

We create additional social posts to complement your strategy, live tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.

We bolster your campaigns with social media ad management, email marketing and promotional newsletters.

Well versed in the industry’s best tools, your social strategist uses programmes like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These results dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater next steps to these insights.

Social Media Contests

Want to spark social media engagement? A contest can do wonders for bringing people in, increasing followers, boosting engagement, generating leads and supporting brand recognition.

Our social media strategists can brainstorm social media contest ideas, and implement them on the social channel that makes most sense for the greatest engagement.

Your social strategist will promote and manage the contest, keeping it lively and fun. At the end, your strategist will show you the results of the contest, including engagement metrics, new followers, leads and more.

Social Listening

Listen to your audience to find out what they want to hear. Social listening is a type of social media monitoring that shows you how people are talking about your industry, products or brand across various channels.

Your dedicated social media consultant will perform social listening for your brand, then create a report to fill you in on all the trends you need to know to align yourself appropriately with what’s already being said.

We also determine where there are holes in the conversation. Then, we’ll help create a strategy that puts your name at the centre of the conversation your audience is talking about.

With this insight in mind, Brafton executes campaigns with substance and strategy that are authentic to your audience.

We don’t add noise; we create dialogue.

Influencer Marketing

Influencer marketing has become a lucrative tactic in social media marketing strategies. Our social media consultants know how to seek out the micro- and macro-influencers that matter most to your audience.

These could be local figures, industry leaders or celebrities in your industry. Whoever they may be, influencers help your brand by sharing your content with their audience. Expanding your reach to new people means bringing your brand, content and purpose to the minds and social feeds of potential customers.

Our follower-building and influencer relations tactics can help increase your audience and deliver your message to more people interested in finding your solutions.

Live Tweeting

Live tweeting shows your audience that you’re just as engaged in the conversations they care about as they are. Whether you’re sharing your insights on breaking news in real time or participating in an industry event such as a conference, live tweeting invites your audience to take part in the conversation alongside your brand.

Our social strategists will live tweet your event, either in-person or remotely. They’ll highlight the most important takeaways and headlines, and engage in a dialogue with your followers. Live tweeting shows that you’re on top of your game. Plus, it’s a great way to conduct community management.

Just let us know where we have to be and when, and we’ll make sure your Twitter followers know you’re active, knowledgeable and approachable on the topics that matter.

Social Media Management

Social goes beyond posting social media content and adding follow icons on your website.

For as many channels as you choose, your dedicated Brafton social media manager will guide each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it.

With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.

We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you – and your audience – don’t miss out on being heard.

Your brand exists within an active social community. With website audits and competitor analyses, we gauge your brand’s position in that community. We can analyse your digital presence through a targeted audit; we’re experienced in several varieties of digital audits:

• Website audits: See what needs to be updated, improved or added to wow your audience and provide all the information they need.
• Social media audits: See where your social strategy is falling short, and how our strategists can help bring you up to speed.
• SEO audits: Search visibility is highly important to any digital marketing strategy. Your social media strategy contributes to this through off-page ranking factors like driving traffic and increasing backlinks.
• Competitor analysis: See what the competition is excelling in, where they’re falling behind and, most importantly, how you can pull ahead.

Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.

Evolving Campaigns

Social media is flexible. Your strategy should be too.

We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations.

Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.

Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. The conversation never stops.

Your Social, Our Consulting

Brafton social media consultants make your relevant, engaging and results-driven social media presence possible.

We consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.

We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.

Brafton provides the solutions your brand needs to amplify its online presence.

Your assigned strategist is the social media guru who helps your brand find its place in the social world. Before you know it, you’ll be leading the conversation.