Video Marketing Services: The Brafton Approach
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition. Here’s how Brafton handles the video creation process:
As a full-service digital marketing agency, Brafton has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos.
Video Marketing ROI
Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.
This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.
The ROI speaks for itself:
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
More than 55% of consumers say they’ve watched video while shopping in-store.
89% of marketers report positive video ROI.
95% of video marketers say they plan to maintain or increase their spend on video.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.
Success Stories
How Our Video Team Helped Lasko Create an Online Self-Service Center
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko.
Shibumi on Brafton: ‘They Really Shared Our Objectives’
“We presented a really professional outcome to our audience, and that’s all down to the work that the Brafton team did.”
– Andrew Wiltshire, Director, Asia Pacific at Shibumi.
Family Reach’s review of Brafton: ‘I Love the Way They Make Us Think’
“I love the way Brafton thinks, and I love the way they make us think.”
– Carla Tardif, Chief Executive Officer, Family Reach.
How Video Production Services Work at Brafton
Our in-house video production team has extensive experience creating picture-perfect videos that help organisations increase brand awareness, promote their products and services and tell their stories.
Our videographers are dedicated to creating top-quality products. They tackle each video project with determination, creativity and expertise. The process typically looks like this:
Step 1. Ideate
First things first: Choose a topic to cover in the video. We’ll help you flesh out your vision for your video or brainstorm your next great idea.
Step 2: Script
A strong script is the backbone of many marketing videos. Our team can write or edit your script to keep it concise and clear.
Step 3: Storyboard
Storyboarding is a critical step of the animation process. Your storyboard is a visual outline of how the video will look, including transition notes, first looks at characters and graphics and cues for the script.
Step 4: Produce
Once the direction of your video is approved, it’s time to get the footage or begin the animation process. If creating a live-action video, our crew will be prepared with professional video and audio equipment to ensure you get the best shots possible.
Step 5: Edit
Our editors use high-quality editing software to create professional grade videos that are fit to share on your website or social media, use as a TV commercial or more.
Step 6: Promote
Video marketing doesn’t end with the final product. Our expert marketers can help you devise a promotion and distribution strategy to get your video in front of your audience.
Animation Services
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease.
On-Location Shoots
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
Studio Productions
With a full-service, on-site video studio in our headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.
Explainer Videos
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Video as a Strategy
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
Video assets confer a number of benefits, including:
Brand Awareness
Media-rich content gets you seen and heard
Social Engagement
Followers and subscribers are more likely to share powerful videos.
Brand Trust
Your brand can build trust and loyalty with the human touch of video.
Organic Ranking
Videos embedded in your content will help it outrank competitors’ pages.
Mobile Optimisation
Videos optimised for mobile make your content functional across devices.
Conversion
Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
Customer Loyalty
Explainer videos and tutorials help existing customers maximise the value of your products and services.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Supplemental Services for the Video Marketer
Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.
In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more.
Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:
Video SEO services
Search engine optimisation (SEO) is critical for any digital marketing strategy, but it’s important to understand how various types of SEO impact different aspects of your marketing programme.
Video SEO involves taking action to ensure your video will appear in search results, such as:
- Including keywords in titles, descriptions, captions and more.
- Creating search-targeted landing pages to house your video.
- Optimising your YouTube channel.
Social Media Management Services
Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimise your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership.
Digital Marketing Strategy Services
Brafton is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Tell Your Story
Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
What mark will you leave on viewers?
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Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
Lights, camera, convert.