Video Marketing Services: The Brafton Approach
Brand videos are powerful tools for any content strategy. They show your potential customer your company’s expertise, effectively communicate your brand message and can increase overall brand recognition. Here’s how Brafton handles the video creation process:
As a full-service digital marketing agency, Brafton has the in-house talent to plan video marketing campaigns, create educational and promotional videos, and leverage social media, YouTube and other distribution channels to ensure your audience finds your videos.
95% of businesses say video helps people better understand their offerings.
87% of marketers say video has helped them increase their traffic.
83% of marketers say video has contributed to lead generation.
More than 55% of consumers say they’ve watched video while shopping in-store.
89% of marketers report positive video ROI.
95% of video marketers say they plan to maintain or increase their spend on video.
At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.
How Video Production Services Work at Brafton
Our in-house video production team has extensive experience creating picture-perfect videos that help organisations increase brand awareness, promote their products and services and tell their stories.
Our videographers are dedicated to creating top-quality products. They tackle each video project with determination, creativity and expertise. The process typically looks like this:
Step 1. Ideate
First things first: Choose a topic to cover in the video. We’ll help you flesh out your vision for your video or brainstorm your next great idea.
Step 2: Script
A strong script is the backbone of many marketing videos. Our team can write or edit your script to keep it concise and clear.
Step 3: Storyboard
Storyboarding is a critical step of the animation process. Your storyboard is a visual outline of how the video will look, including transition notes, first looks at characters and graphics and cues for the script.
Step 4: Produce
Once the direction of your video is approved, it’s time to get the footage or begin the animation process. If creating a live-action video, our crew will be prepared with professional video and audio equipment to ensure you get the best shots possible.
Step 5: Edit
Our editors use high-quality editing software to create professional grade videos that are fit to share on your website or social media, use as a TV commercial or more.
Step 6: Promote
Video marketing doesn’t end with the final product. Our expert marketers can help you devise a promotion and distribution strategy to get your video in front of your audience.
Our motion graphics designers synthesise complex ideas and animate them in 2D and 3D formats.
Through animation, you can explain dense, technical software and elaborate product specs with ease.
Videos shot on location personalise your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
With a full-service, on-site video studio in our headquarters and top industry visionaries behind the camera, we produce videos that make an impact.
We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.
Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.
Vox Pops work well for industry conferences, special events and internal functions. Plus, they translate to social media for mass appeal.
Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.
Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.
Video as a Strategy
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
Video assets confer a number of benefits, including:
Media-rich content gets you seen and heard
Followers and subscribers are more likely to share powerful videos.
Your brand can build trust and loyalty with the human touch of video.
Videos embedded in your content will help it outrank competitors’ pages.
Videos optimised for mobile make your content functional across devices.
Video content is a way for your brand to reach prospects, qualify leads and convert buyers.
Explainer videos and tutorials help existing customers maximise the value of your products and services.
Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.
That means you’ll connect with customers like never before, on their terms and in their preferred format.
Tell Your Story
Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.
Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
What mark will you leave on viewers?
Your Vision in Motion, Your Brand in Action
Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.
We develop custom video solutions that serve your needs and marketing goals.
Lights, camera, convert.