Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton & BakerSEO Present: The 3 Pillars for SEO Success in 2024 Propel your content to the top of your most important SERPs with these pillars for SEO success. Level Up Your Content Strategy With These Mainstays of SEO Success Creating high-quality, top-ranking SEO content is no walk in the park. Fortunately, it doesn’t have… Read more »
Brafton & Marketo Present: Segmentation and Personalization in Email Marketing As powerful as email marketing can be, getting it right isn’t easy. Those high ROI figures you’ve heard about aren’t going to happen after a few random email sends. Done right, though, email can be a truly powerful marketing tool for your business. During this… Read more »
How to Measure SEO’s Impact on B2B Revenue Quantify your SEO results, starting now. Here’s the problem with SEO: Most people have no idea if it’s working. Especially the people who need to know, like founders and CEOs! We’re making you a promise: By the time you finish this webinar, you’ll have the tools to… Read more »
Turning Conversations Into Content (+ 10 Unique Ways To Repurpose Them) Because a great quote can go a long way. Everyone has their own story to tell, and a unique experience with your brand. Your goal? Help them tell it. In this webinar, we’re walking through all the ways you can encourage a compelling brand… Read more »
10 Effective Content Distribution Strategies You Can Begin Using This Week You’re paying for content, but what are you doing with it? You’re paying for content, but what are you doing with it? If that’s the case, then why are you spending so much time creating content when it’s not producing results? Well it can, if you… Read more »
23 Tested Methods for Crafting the Perfect Headline Your headline is 80 percent of your work. It’s make or break. Your headline is 80 percent of your work. It’s make or break. So what gives? How do you maximize your headline real estate and create content that drives clicks, shares, backlinks and email forwards? That’s… Read more »
Page 1 Ranking Secrets (and How To Quantify Content Quality) The modern search landscape requires a new approach. The modern search landscape requires a new approach. So what did we do right? That’s what we walk through in this webinar hosted by Brafton’s AVP of Marketing Jeff Baker. You know you need content, and you… Read more »