The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile searches surpass desktop – what it means for your marketing
We’ve reached the tipping point, as Google announced there are now more mobile searches than desktop searches online.
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24% of top B2B brands lack social media presence
Ways to improve your B2B social media presence, supported by BrandWatch research from the top B2B brands on the internet.
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4 Ways to use video content for more marketing ROI
64 percent of marketers are investing more in video content this year, and they’ll see the best results when they have a strategy for distributing their videos across four channels.
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Does in-house content marketing cost more than outsourcing? (Data)
A study finds marketers lose $958 million a year on ineffective content strategies. Here’s a closer look at where money is wasted, and possible solutions.
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How graphics can lift website engagement 225%
One Brafton client added custom graphics to its blog and nearly tripled engagement. Here’s a look inside the strategy, with tips for your marketing.
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64% will increase video marketing, even as 45% worry about ROI
A study shows companies are shifting investments toward video marketing even as they remain skeptical about ROI. Here’s why the majority think videos are essential to growth.
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95% of marketers say visual content is more effective than text
Visual content makes marketing strategies more effective, and companies are outsourcing their design work to counter time-management challenges.
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Why you should consider paid ads for Facebook marketing
With 40 million small business pages on Facebook and algorithm updates that favor friends over brand pages, paid advertising might be brands’ best chance for visibility.
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