The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 20, 2015 News,Video Molly Buccini

3 Marketing tech investments to make this year

Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.

Apr 18, 2015 Video Marketing Julia Troy

From cat videos to NPR: What Braftonians watch online

Brafton’s video blog team polled some of our coworkers to find out a little more about their online video-watching habits.

It's difficult to come up with original blog ideas consistently, but here are some ideas to improve your marketing results.

Apr 17, 2015 Content Writing Lauren Kaye

Question mapping, the answer to your content marketing woes (+10 more topic generation tips)

Here’s one strategy that can help you keep your blog calendar full of in-demand content ideas for consistent marketing results.

Dylan Cinti Brafton Writer Spotlight

Apr 17, 2015 Content Marketing Molly Buccini

Employee Spotlight: Meet Dylan, Senior content writer

Dylan talks about his experiences as a Brafton writer – plus how his team balances tech expertise with strong writing.

Marketing Technology Priority

Apr 16, 2015 News Molly Buccini

39% of senior-level marketers looking to improve tech skills [STUDY]

Technology and data analysis are emerging as top marketing initiatives according to a new Economist report.

The secret to keeping readers engaged is creating blog content that provides unique analysis and offers a visual experience.

Apr 15, 2015 Content Marketing Lauren Kaye

An immersive reading experience increases blog engagement

Here’s how we helped a staffing agency create blog content that engaged vistors as they learned about the brand’s services.

Marketers need to create content that doesn't waste their resources.

Apr 14, 2015 Content Writing Lauren Kaye

Do you have 251 content ideas? That’s how many you need for a year

Companies have bought into the idea of content marketing. Here’s how companies can build strategies for long-term success.

Video_5_Facts_Google_Mobile_Alogorithm

Apr 13, 2015 News,Video

5 Quick Insights on Google’s Mobile Algorithm

Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.

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