Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

A study finds marketing optimism us up, but marketers face pressure to deliver value.

Mar 10, 2015 News Lauren Kaye

Marketers under more pressure to deliver results (but confidence is up)

The 2015 CMO Survey finds opportunities are vast for marketers in 2015, but they need to move forward with goals and data in mind.

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Mar 09, 2015 Graphics Brittany Cornell

Brand edge: How to design the unexpected with marketing graphics

Visuals are an important part of content marketing success. Here’s how graphic designers turn technical, geeky and even boring topics into dynamic images.

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Twitter added a new feature that could help marketers find social media ROI answers.

Mar 09, 2015 News,Video Lauren Kaye

How Twitter Analytics could solve marketers’ social media problem

Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.

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Brands don't have to be boring to be effective. They need to find a voice that adds personality to their identity.

Mar 06, 2015 Content Writing Christopher Davis

Write with personality: Simple language tips to build your brand

Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.

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the four elements of a good content strategy

Mar 06, 2015 Content Marketing Michael Bratschi

Beyond the content calendar: 4 elements of a kickass content strategy

A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.

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