The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Where is your social audience? A profile of who’s on the biggest networks
The same people might see your content on separate social networks, but each channel has a unique audience, and you can reach specific demographics by targeting specific network.
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Employee Spotlight: Meet Matt, Video Blog Manager
You can’t log into a social network these days without catching a video. Studies have shown that the average time spent viewing videos each day increased 53 percent among 18-34-year-olds this year – and was ev
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Google Local Pages quality guidelines update: What you need to know
Don’t get lost in the jargon – Websites that use overly complicated language can end up with less visibility in search and lose readers.
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Black Friday deals on Facebook had the highest average value
Social media marketers need to take the time to understand how engagement and interest are going to translate into sales and revenue.
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Content right-ing: A scholarly voice & fresh look increase traffic 35%
By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.
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Our clients’ biggest social fears – and how we address them
Kristen’s best advice for maximizing success with an outsourced social media team.
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Lead generation tops list of 2015 web marketing objectives [study]
Brands want better SEO performance and improved traffic, but in 2015 most companies are looking at lead generation and how it affects their bottom lines.
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Stop wasting resources & start generating results with social media
Social media is an excellent tool for generating results online, but businesses have to find the right network and strategy to be successful.
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