The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Do ‘fat fingers’ inflate mobile content clicks?
Mobile clickthrough rates often exaggerated due to “fat fingers.”
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Email content: Concision catches more clicks than creativity
A case study finds concise email subject lines outperform creative alternatives.
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Pinterest’s secret boards give content marketers an edge
Pinterest unveils its “Secret Boards” option, which helps marketers perfect their visual campaigns.
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Global SEO beyond Google: Search giant’s market share slips in the UK
Because Google is beginning to lose its some of its stronghold, content marketers are advised to optimize SEO for Bing and other search engines.
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Custom content helps foster relationships with distracted consumers
Branded content helps reach consumers, even as they divide their time across a wide number of top web properties.
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Content creation becomes ‘its own discipline’ moving into 2013
As global ad spend increases, content marketing plays a greater role in lead generation.
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Google+ is still a new platform, but growing
Google+ may be relatively new and undeveloped compared to Facebook and Twitter, but it’s a worthwhile tool for SEO.
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Did content marketing predictions for 2012 come true?
CMI made some predictions about content marketing trends for 2012, but did they come to fruition?
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