The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Matt Cutts says quality content is key to Google rankings (emphasis on quality)
A recent statement from Google emphasizes that the search giant will be invigorating its anti-spam efforts, and marketers may be advised to be equally discerning when they choose content providers.
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LinkedIn launches targeted ads
While Facebook and Twitter are often talked about as the most popular sites for social marketing, LinkedIn is getting in on the action with an updated pay-per-click text ad offering.
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Eighty-one percent of CMOs expect social investments to return revenues
The CMO Club’s survey of 133 CMOs across industries reveals that social marketing is a top priority in 2011.
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Twitter says self-serve ad platform yet to come
Yesterday, internet marketers were buzzing about whether or not Twitter is testing a self-serve ad platform. Now, whether the platform is accurately described as a "self-service" is up for debate, and Twit
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Google display ads soon to hit Gmail users?
Search Engine Land reports that Google may be bringing display ads to Gmail.
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Google acquires SayNow – good for click-to-call ads?
Yesterday, Google announced that Number Porting is now available for Google Voice users. Today, the company continues its development of Google Voice with the acquisition of social voice company SayNow, and marketer
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iPad and iPhone poised to promote m-commerce
Brafton has reported that Starbucks launched a new mobile payment system last week for select devices, including the iPhone. Now, it seems Apple may be readying its mobile devices for on-the-go payments, and markete
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Twitter visits up: Frequent marketing Tweets a must
New data from Experian Simmons DataStream indicates consumers are visiting Twitter more regularly than ever before. The data suggests that marketers hoping to reach a tweeting audience will have many opportunities t
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