The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Groupon turns down Google, but local search and commerce are on the rise
Even though Google failed to enter the local market through Groupon, its clear desire to move into the space should cue marketers to the fact that local search and local commerce are gaining important ground among c
Learn More
Google News gets stricter standards, quality content is key
Amidst updates that offer users social data for News results, Google seems to be implementing stricter standards for Google News inclusion. Officials have confirmed to Search Engine Land that they have removed
Learn More
Marketers, catch on-the-go shoppers with Google: IDC says search giant dominates mobile market
The New York Times has reported that mobile phones are becoming essential holiday shopping tools, and marketers who are planning campaigns accordingly should stick close to search giant Google. A new report from IDC
Learn More
Report: Internet marketing key to making money this holiday season
Last week, Brafton reported the record-breaking sales success of Cyber Monday, as well as the efficacy of paid search campaigns in recent weeks. Now, another report shows that internet marketing is translating
Learn More
New Facebook profiles might offer more insight for marketers looking to target users with relevant ad content
This weekend, Facebook made an announcement that it had updated users' profiles. The new profile format more prominently displays users' basic information and offers them the chance to choose what other
Learn More
AOL looking to merge with Yahoo (and shake up the display ad market)?
The online buzz about a speculated merger between AOL and Yahoo intensifies this week, as sources close to the matter tell Reuters that AOL is actively exploring options to break up its business with the hope t
Learn More
Technology news roundup, December 3
As it has throughout 2010, the consumer smartphone market significantly dominated tech chatter on the web this week. With the holiday shopping season and the end of the year looming, the week's hottest technolog
Learn More
Lifestyle and entertainment news roundup, December 3
Thanksgiving is over, the holiday season is in full swing and holiday shoppers have hit the stores (and the web). The week's hottest online entertainment and lifestyle news revolved around seasonal gift items,
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
