Braftonites

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jacquelyn Giardina

Jacquelyn Giardina has been a Content Marketing Strategist at Brafton since August 2011. She received her MBA in Marketing from Suffolk University and has experience drenched in content marketing, e-marketing, social marketing and more. When she isn’t assisting clients with their SEO strategies you can find her at the gym or cooking up a storm.

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Gwen Slattery

Gwen Slattery is the Senior Director of Content Marketing at Brafton. She leads a team of Content Marketing Strategists in Boston and works with Clients to ensure their strategic goals are achieved. Gwen’s marketing experience spans over a decade and includes both digital and print realms. She enjoys traveling, playing cello and hiking.

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Andrew McDonald

Andrew McDonald is an editor in Brafton’s Boston office. Emphasizing quality of content in terms of style and grammar, he maintains editorial standards for multiple content forms, produced for a variety of audiences, to provide clients with smart, relevant content. He likes long books and the Boston Red Sox.

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Editorial

Brafton is an online news agency that specializes in providing custom content solutions for businesses seeking to amplify their SEO efforts and brand sharing via social platforms.

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Katherine Griwert

Katherine Griwert is Brafton’s Marketing Director. She’s practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.

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Doug Sweeney

Doug is Brafton’s legal editor. He studied journalism in college and has worked for a number of media establishments.

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Meredith Farley

As COO, Meredith is the innovator behind Brafton’s expanding product suite. A graduate of Ithaca College, Meredith joined Brafton in 2009. During her tenure she’s held key responsibility in the implementation of Brafton products spanning editorial, video, graphics and integration technology, as well as the development of Brafton’s proprietary marketing software.

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Joe Meloni

Joe Meloni is Brafton’s former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.

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Colin Neagle

Colin Neagle is a former editor of Brafton’s Business Technology section. He studied journalism, writing and mass communications in college, and has experience writing business news for a number of newspapers and online publications.

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Matthew Rothenberg

Matthew Rothenberg, a Business Development Executive at Brafton, has a powerful commitment and enthusiasm for the understanding and implementation of thriving search marketing campaigns. Genuinely passionate about search, Matt’s years of expertise in business development and marketing help him to reflect on how to successfully connect all areas of online marketing including SEO, social media, social and local search to produce an overall approach to search engine marketing.

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