Braftonites
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!

Élise Fenwick
Élise Fenwick is a Brafton Senior Writer based in New Brunswick. Trading the secrets of archaeology for modern content creation, Élise spent 15 years shaping narratives in higher education and nearly a decade crafting copy for health, insurance and SEO. When she’s not wrestling with words, she’s likely enjoying the freedom of an outdoor adventure.
Lesley Morrison
Lesley Morrison is an award-winning author with over 20 years of writing experience and 4+ years in marketing. With a degree in English and 13 years as a kitchen and bath designer, she brings an eye for detail to every project. She loves sharing information in meaningful ways with her audience. In her spare time,… Read more »