What Is On-Page SEO?
On-page SEO refers to the tactics and actions taken by marketers and webmasters to optimise individual webpages, including copy and HTML to match the search engines evolving standards.
Common on-page elements to optimise include:
- On-page content like copy, images and videos.
- Meta description.
- Title tag.
- Image alt text.
- HTML headings (H1-H6 tags).
- URL strings.
- Internal linking structures, anchor text and outbound links.
- Anchor text.
- Schema markup.
Through on-page search engine optimisation, companies can increase their search engine ranking for relevant keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.
These actions also increase your domain authority, consequently improving the probability of your future content to rank higher.
On-Page SEO Success Stories
A story about how Brafton helped a software company uncover site crawlability issues, and start ranking on Page 1 for important keywords.
How we used great site design and SEO to help Clemens Food Group bring home the bacon.
We helped CFGI launch a full-scale content marketing program, and the results speak for themselves.
Why You Need On-Page SEO
On-page SEO improves your online presence, making it easier for searchers to find your content and for search engine crawlers to index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get your content in front of 50-90% of your prospects. That’s unbeatable reach that’s fully measurable month over month. So you want to make sure that each and every SEO effort matches your business goals.
On-page SEO services can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way. An SEO campaign, over time, can augment or even replace other more costly tactics, like Google Ads, conference attendance or syndication. That makes SEO a meaningful avenue to reach your next potential customer.
Because ranking factors and content strategy keep evolving, making them a core function of your digital marketing strategy is best practice. Algorithms change and customer demands evolve. SEO allows you to quickly keep pace with these transformations so that your enterprise achieves higher rankings and featured snippets while remaining ever-present and ever-agile.
As an SEO company dedicated to your success, Brafton can make every search result a conversion opportunity.
The Difference Between On-Page and Off-Page SEO
Types of SEO Services
Search engines are complicated, which means SEO work has to be done meticulously and according to current best practices.
Your core content strategy consists of two main branches: on-page and off-page SEO. Within these main branches, there’s technical SEO, local SEO, e-commerce SEO, link building, video SEO and more.
Here are some examples of what various SEO strategies might include:
- Crafting copy for specific keywords.
- Optimising image alt text.
- Using HTML tags and Schema markup.
- Writing a descriptive meta tag for each page.
- Creating an SEO title that maps to search intent.
- Quality content on every web page.
- Link building.
- Social media marketing.
- SEO content for third-party publications.
- Encouraging social bookmarking.
- Optimising content for Google My Business.
- Managing local citations.
- Encouraging user reviews.
- Claiming and setting up local listings.
- Improving page load speeds.
- Ensuring site architecture is updated.
- Indexing pages for maximum visibility.
- Designing the website so it works on mobile devices.
- Creating search-optimised product landing pages.
- Optimising product images and alt text.
- A/B testing product pages.
- Creating web demos.
- Creating transcripts and close captions.
- Ensuring video length is in line with expectations.
- Encouraging social sharing.
- Using keywords in titles and descriptions.
Every sub-discipline of SEO is recommended – and we know how to make the most of each one.
Brafton’s On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased à la carte, custom-quoted for unique projects or embedded into your rolling strategy.
Brafton SEO experts may recommend on-page SEO services that include, but are not limited to:
- Blog writing and optimisation.
- Enabling blog commenting.
- Landing page writing and optimisation.
- Copy refreshes to support SEO title optimisation and more engaging content.
- Content re-optimisations to align with new keyword density guidelines.
- Product descriptions and meta data.
- Technical SEO, including on-page site audits and error remediation and fixing broken links.
- Site health checks.
- Local SEO.
- Page optimisation for faster load time on traditional and mobile browsers.
- Website SSL setup.
- Metadata optimisation.
- Link structure analysis and link building.
- Conversion rate and mobile optimisation.
- Google Analytics and Google Search Console setup.
- Analytics tracking.
Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting. These tactics are also customisable to your specific business, industry and market fit. With experience optimising all aspects of your brand within Google search, Brafton is an end-to-end provider of all things SEO.
Custom SEO Services for Your Content Marketing Strategy
Brafton’s on-page SEO services are existentially flexible and completely customisable to your brand’s current and future needs.
We owe our expertise as an SEO company to years of adjusting to trends in content marketing. So we can adjust our tactics according to the latest search engine ranking, social media and online presence best practisces. As your industry changes, we introduce new concepts, experiments and products to stay ahead of competitors and empower you to take charge of your digital marketing strategy. We leverage the latest tools to support your higher rankings, helping you to reach the most relevant audience.
A few examples of how your Brafton team works collaboratively with our internal departments and your own stakeholders can be seen in how we approach our pre-SEO process.
We have dedicated, collaborative services that other agencies can’t provide at scale. It’s how we create enduring, quality content that ranks.
How We Form Effective SEO Strategies Matching Your Goals
The best SEO services aren’t actually serving you if you don’t know what’s going on behind closed doors. We don’t like the idea of doing our magic behind a curtain without keeping you in the loop. So here at Brafton, you can follow along – from SEO strategy and keyword research and selection through writing and editing. For us, it’s not quality content without your approval every step of the way.
Search Performance Briefs
A data-backed brief that maximises the likelihood of higher ranking for target keywords and driving qualified traffic from relevant search queries. These documents combine keyword research, SERP analysis and other actions to create a customised SEO solution for the creative teams and you as the client. The result: a packaged blueprint that enables them to create exceptionally relevant and competitive content.
Site and SEO Audit
Brafton’s SEO audits are conducted by our consulting department. Highly skilled in keyword research and digital marketing, a consultant documents, analyses, reports and provides strategic suggestions on your organisation’s current website status and the necessary steps required to fix and improve upon your domain authority.
Featured Snippet Optimisation
Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimise the HTML structure of your existing webpages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user friendly.
Your on-page copy might have been excellent when it was written – but is it still hitting the mark? As industry trends and user expectations change, so must your website. Content re-optimisation gives your landing pages the opportunity to gain traction in search results. As your SEO service provider, we can strategically update the content on your website to perform better in search.
On-Page SEO Results
At Brafton, we practice what we preach. In the past few years we’ve redesigned our website, overhauled our content strategy and implemented data-backed SEO tactics into every action we take. We strive every day to be the SEO expert your business needs, and we put in the work to prove it.
In general, we recommend waiting three to six months before discerning whether SEO is paying off. Due to the more than 200 ranking factors Google considers and the scope of the changes we make to your site, it can take time for Google to re-crawl, re-index, and re-rank your content.