Glasgow Content Marketing for Any Organisation
Content without strategy is like a lamp with no lightbulb. High-quality content creation paired with a stellar marketing campaign strategy is necessary to stand out from the noise and reach your audience.
With Brafton’s data-driven approach to content marketing, Glasgow-based businesses can elevate their brand, develop deep connections and reach real KPIs.
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Glasgow Content Marketing Services for All Industries
Brafton has offices across 3 continents, employees working out of 6 continents and capabilities reaching all corners of digital marketing. We are experts in everything content and design just as much as we are in the culture of Glasgow.
Glasgow Businesses Need Content Marketing
Glasgow is not just about the art at the Kelvingrove Art Gallery and Museum and music at the SSE Hydro; it also boasts sports, food, tourism, dancing and a vibrant blend of cultures from Scotland, Ireland, Pakistan, Poland and many others. The city’s entrepreneurial spirit and skilled workforce make it an attractive location for startups and established enterprises alike.
We know that there is more that makes up a business than just its product — it’s the people, too. Brafton content marketing gives your company the power to connect with the people who will resonate with your product or service.
Content gives you the chance to talk directly with consumers in the language they can understand, on the platforms they use and with the information they’ll need to make their next decision (obviously choosing your brand over others). There are so many voices in Glasgow that need to be heard, and Brafton has the data-backed solutions you need to reach them.
We have the experience and content strategy to reach the audience you want to target.
And it all starts with uncovering what’s most important to your business, how customers connect with your brand and building up from there.
Does Every Business Need Content Marketing?
Wondering if content marketing is right for your industry? Well, put yourself in your potential customers’ shoes. Do they know everything about your industry? Or how your brand operates?
Search engine optimisation (SEO) is the process of conducting keyword research relevant to your industry, local and national search engine inquiries with the intention of using this information to create content.
SEO content helps to answer the questions your audience has along the way to making a purchase. This is called the customer journey, or the steps someone may take between realising they have a need, researching it, comparing pricing and brands, and then finally making a purchase decision.
By offering relevant information through high-quality content marketing, you can build trust with consumers looking for solutions. The trick is to consistently create pieces of content at every customer touchpoint.
Brafton develops digital marketing strategies that help Glasgow digital marketing services with audience retention, lead generation, more conversions and elevated brand awareness.
Hear From Some of Our Clients:
How We Helped eSpatial Get on Page 1 of Search Results
Brafton Completely Redesigns Saphisle’s Site
How to Get 1 Page to Rank for 5 High-Volume Keywords
Content Creation: The First Step of Content Marketing
You can’t launch a content marketing campaign without content to market. We start this process by doing a deep dive into your existing content through industry research and competitive analysis. This will determine the keywords that are trending in your area and within your industry.
Content Writing
Our writers take this data and compile relevant keyword research for SEO content that’s interesting, compelling and brand-focused. Brafton content writers are equipped to switch among several types of content types and industries to meet the needs of our clients. From thought-provoking blogs to industry-leading eBooks, our content creators can do it all.
Brafton content writing services include:
- Blogs.
- Infographics.
- eBooks.
- Case studies.
- White papers.
- Landing pages.
- Social media.
- Email marketing.
Video Production
Whether your audience frequents TikTok or a product video on a landing page fits your needs, releasing a video can be one of the easiest ways to convey information and engage audiences. Video is best used embedded into a blog or landing page and then marketed across channels to get the most out of your ROI.
Our video marketing products include:
- Product demos.
- Explainer videos.
- Animation.
- Testimonial videos.
Graphic Design
Content works incredibly well when it’s matched with a bit of colour and visual aid. Nothing maximises conversions and ROI like excellent branded graphic design. Our graphic designers home in on your brand guidelines and content intent to create captivating images that bring the written content to life, improve customer engagement and optimise conversions.
Marketing Your Content In Multiple Channels and Mediums
It’s not marketing if the content isn’t distributed anywhere. Organic SEO traffic is one way users can find your content on search engine results pages (SERPs), but there are a lot of different aspects of this process that can make your content work the hardest for your purposes.
Brafton doesn’t only create content; we strategically place your content in the right place at the right time so the right audience sees it. Our content marketing strategists do this work based on data-proven results.
Email Marketing
Email is still the best way to speak directly to your customers with relevant content. Our email marketing experts can develop slow drip campaigns for gated case studies and white papers. They’re also experts in more visual pieces of content with infographics and one-sheeter campaigns. Or, you may need an email newsletter to keep your audience in the loop. It all depends on your goals and audience based on established KPIs to track performance.
Social Media Marketing
Our persona-based approach to content marketing includes social media posts built off performing content and channels that resonate with your audience. Brafton’s social media specialists develop a plan based on industry best practices, supported by automation tools and social media expertise.
After all, customers learn a lot from a company’s social media presence, and without one, you may miss out on valuable engagement.
PPC Marketing
Pay-per-click (PPC) advertising is a great way to get right in front of your highest-quality potential customers. It boosts your content marketing efforts because paid channels earn you prime positions for your campaigns. We optimise keywords to fast-track brand awareness and conversion goals.
The results of PPC campaigns return highly accurate information on your marketing campaigns, such as who clicked, when and where — information we can use to boost marketing efforts in the future across all content marketing channels.
Meeting and Reaching Customers
The name of our game isn’t just about customer acquisition but retention as well. Content marketing helps ensure that customers stay engaged long after their initial purchase. Consistent content creation positions your brand as an industry leader that’s well-informed on customer needs and what’s happening in your field.
Monitoring the Progress of Your Glasgow Content Marketing Campaigns
Before ever getting started in this journey together, we establish KPIs for your business in general, then on a more granular level for each campaign and marketing effort. You’re paired with a dedicated team of strategists, writers and designers who take the time to learn about your business and goals to ensure we’re delivering tailored content that will deliver results.
Traditional marketing is no longer what audiences are looking for when it comes to exploring new brands. Instead, it can do the opposite — distancing yourself from audiences. Instead, your Brafton team has the expertise to meet customers where they are in the funnel without coming off too pushy while still positioning your brand as an authority.
Data Analytics
Data is king, and with hard evidence of what types of campaigns are working — and which aren’t — we can better formulate the right strategy for you. Brafton strategists utilise analytics tools like Google Analytics, Google Search Console and Semrush to track your content marketing campaign success over time. Through optimising and reoptimising content, we continuously improve your content marketing strategy to ensure you’re reaching your goals.
Brand Awareness
We’ll explore pageviews, clicks, brand followers and social media mentions. Content can provide touch points along the customer journey that will inform how well we’re connecting with your audiences.
Engagement
Awareness can get customers in the door, but do they feel engaged? This data will tell how well the content resonates with your audiences and if they’re willing to take another step further down the funnel. We’ll look for things like likes, shares, comments, time on the page and so much more. The longer a customer is on your page, the more likely they’ll be to engage with your brand further.
Organic Visibility
Our keyword research helps to boost your content with the intent of reaching the first page of a SERP. Organic traffic, as opposed to page views, indicates how well your SEO content is doing based on how many customers found your landing page or blog on a SERP. Our writers and strategists work together to create backlinks based on keyword rankings to fine-tune your SEO strategy.
Content Marketing That Works for Glasgow Organisations
The best Glasgow brands create incredible SEO content. We want to be an extension of your marketing team to get you there. Whether you’re headquartered in Glasgow or you’re hoping to break into the Dear Green Place’s market, look no further: Brafton is the content marketing agency that Glasgow businesses need.
