Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Anthropic admitted that the first mostly automated AI cyberattack happened in September 2025 using its technology. Here’s what happened and why it’s significant.
How much are marketing roles changing, really? While analysts admit declining job postings in some areas, others are thriving. Here’s how AI is actually changing jobs.
Butting up against these 5 common AI adoption obstacles? These strategies can help you traverse challenges and thrive in the AI-focused years ahead.
It seems like there are a million AI tools for social media content creation. We’ll discuss the right boundaries, features to look for and best practices.
A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
Content repurposing AI workflows are everywhere, but they’re not all created equal. Here’s how to get more out of your content with a lighter lift.
Proofing AI-generated copy is equal parts a practice in pattern recognition and critical thinking. Here are 5 tips for polishing your AI assets before publishing.
Loads of AI content analysis tools claim to provide deep insights. Few deliver on the promise. We’ll show you how to pick and design an AI strategy.
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.