Shining Some Light on the Term “Shadow AI”
Have you heard of “shadow AI”? It’s not as ominous as it sounds, but it does introduce organizational risks you need to know about.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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From Data to Trust: AI-Driven Storytelling for Brand Credibility
Did you know that stories can make your content much more memorable than facts alone? In today’s competitive marketing landscape, storytelling has become indispensable for brands aiming to connect with their audiences on a deeper level.
AI Overviews and SEO: Do They Help or Hurt Each Other?
There are rumblings about how artificial intelligence will impact search engine optimization. Will it ultimately help or hurt? How should you prepare?
How To Use Gen AI (Responsibly and Effectively)
Knowing how to use generative AI in 2025 can set you apart from other content creators, but only if you know how to use it well.
The AInxiety Is Real: A Brief Reflection on Artificial Intelligence
https://atlas.brafton.com/produce/productions/6724ee8ee36d33b4203ed92b/tasks
AI and Data Analytics: The Powerful Pairing for Marketers
AI can make data analytics a breeze, but marketers should approach this with a few key concepts in mind.
What’s Been Happening With Google’s Shopping Experience?
Google Shopping just got a major update. There’s AI, more personalization and new customer tools. Get the latest on Google Shopping right here!
AI & Data Protection: Do You Know Where Your Data Is?
The newness of AI and its use of publicly shared information has made it difficult for people so let’s explore them together.
What Does ChatGPT Think About Your Brand?
Have you ever asked generative AI about your brand or business? If not, this is why it could be a valuable exercise.
AI in Marketing: December AI Round-Up and Rundown
As we bid farewell to another year, it’s time to round up the most compelling marketing, technology and AI events that happened this month.