Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Artificial intelligence is the hottest, most talked-about branch of technology today. Companies of all sizes and industries are either developing these systems, using them or both. Some form of business-ready AI has been around for years, with advanced analytics powered by machine learning acting as early forerunners of the movement. So it’s worth asking why… Read more »
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter Parker: It gave me the superpower of automated content creation. The thing about superpowers — at least for me and Spider-Man — is that they’re… Read more »
Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide clear and detailed instructions to guide your content creation process. However, the purpose of a brief is not just to articulate your blog post’s theme… Read more »
A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.
There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes deceitful, blog titles, YouTube descriptions and social media captions. In this article, we’ll explore what a clickbait article is, how it works… Read more »
Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regular social media marketing. Or you do see it, but just can’t think of anything… Read more »
Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you need just one old adage: “You never get a second chance to make a first impression.” A cliché? Maybe. But it’s also a solid way… Read more »
Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media or slap together a storytelling presentation. You’ve got a lot of competition for your target audience’s attention — and, worse yet, oversaturation means website visitors… Read more »
When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all, that website was your baby. You found examples and inspiration, followed all the best practices, considered… Read more »
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”