Legacy

It’s important to set a winning strategy for content development before you even push it live, and good writing is a source of success.

This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.

If you work in news or another content-centric pursuit, you’ve probably come across the common dilemma of our internet-engulfed times: making content accessible and beautiful for multiple devices (and multiple screen sizes.) This should be at the forefront of publishers’ minds as Brafton has reported that smartphone and tablet shipments are poised to overtake desktops… Read more »

When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Read more »

Earlier this week, Google News had some hiccups, and the site went down on Monday afternoon. The subsequent wrath of Twitter users may seem like bad press for Google, but it speaks to the popularity and importance the company's news aggregator site. Plus, it should indicate to internet marketers that there is a shift toward… Read more »

Microsoft made headlines last week when they announced that they are developing a version of their desktop OS, Windows (8?), for the ARM processor platform. If you are not familiar with ARM, it is the type of chip powering nearly all modern smartphones. The ARM platform has some basic advantages over the x86 processors we… Read more »

Brafton has reported on the rise of social search, and we’ve covered news about Facebook data offered within Bing results and Blekko’s social slashtags – two of the leading resources for searchers who want to know which results friends Like. Here’s one Braftonian’s take on Bing versus Blekko, and the value of social search data…. Read more »

At the start of 2010, many companies were likely congratulating themselves for having a Facebook page, but a year makes a big difference. Having come to terms with the rising popularity of social platforms, businesses have embraced opportunities to market via social sites in a major way over the past year. In 2011, it won’t… Read more »

The key to growing your base of qualified leads, boosting conversion and fostering engagement on your website is setting the right net for your ideal audience. In search engine optimization terms, this is referred to as “funneling”. The Value of Granular Targeting Although a high traffic figure in your choice of analytics software looks and… Read more »

The holiday season is a happy one for advertisers, and Santa’s been good to internet marketers in particular this year – consumers are spending record-breaking amounts online. While brands in the retail and service sectors are probably rejoicing over sales, marketers across industries should remember the holidays are as important a time as any to… Read more »