News

Some results are in, and it seems that sites with middle-of-the-pack search visibility are seeing the greatest penalties from rolling Penguin updates.

Brafton’s back with the 12 Days of Content!  Last year, we asked our teams to share their insights about content types and how you can use them to drive results online.  Check out the full series to find out how you can be using video content, infographics and long-form written content like eBooks or white papers… Read more »

It can be slippery to define quality content, but Bing has stepped up and given us a very clear and distinct set of guidelines for more successful web marketing.

Pictures in SERPs can lead to a lot more clicks – and the visitors they bring to a website are more likely to stick around and read content.

Knowledge is power when it comes to web marketing, but some brands end up stymied by the existence of unknowable “Dark Social” content sharing.

Contrary to standard operating procedure, Google’s Penguin algorithm seems to have undergone three updates during the holiday season.

Doesn’t it feel like we were just talking about what hot trends would take over in 2014? Now that we’re in the final month of the year, we’re pausing for a second to reflect on the game changers that swept the content marketing scene of the year – check out the video or read the… Read more »

Some parts of web pages get more visibility and clicks than others, and optimizing CTAs can dramatically improve content marketing success.

Don’t get lost in the jargon – Websites that use overly complicated language can end up with less visibility in search and lose readers.

Social media marketers need to take the time to understand how engagement and interest are going to translate into sales and revenue.