The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Walking the Line With Dewey MacMillen
Explore what a day in the life of super performer Dewey MacMillen looks like — and be careful not to fall off your seat!
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Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)
Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
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The Difference Between PR and Marketing & Why It Matters
What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.
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6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)
Are you struggling to figure out who your target audience is? Here are 6 real-life examples of B2B and B2C companies that have defined their target audiences.
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How Long Should a Blog Post Be
There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtl
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Meghan Jones: Pack Leader, Pizza Maker and Senior Project Manager
We dive into the hobby-filled life of our stand-out Senior Project Manager, Meghan Jones.
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How to Nail Your Blog Format Every Single Time
An exceptionally simple guide on how to format blog posts to maximize engagement.
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7 of the Best Australian Social Media Campaigns We’ve Ever Seen
Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. Each social campaign and post is an opportunity, as well as a significant respons
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