The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ripping into Referral Business: The Gift that Gives Back
More clicks, business and good words spread about your brand? A referral program can supercharge your marketing strategy.
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A New Way to Get Noticed on YouTube — Handles
YouTube just rolled out a new way to find an account — through its unique handle. But what is a YouTube handle, and how can your brand use this feature?
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A Guide to the Best Inbound Marketing Software on the Market
From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.
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8 Ways To Find White Paper Topics Your Audience Wants To Read (Infographic)
Learn how to uncover topics and create content that’s best suited as a white paper.
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How Isaac Norris Brings Southern Charm To Social
“My first few weeks at Brafton were incredibly smooth and welcoming. Here, I get affirmation and professional credibility, whereas with my own clients, I get to flex and experiment beyond the corporate world.” Likes
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Hashtag Social Media — Spooky Season Edition
Hello (goodbye?), October!
Can you believe we’re almost through 2022? That’s horrifying in and of itself!
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PPC vs CPC: Understanding the Difference & Setting Up Your First Campaign
Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here
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Click Fraud Definition and Countermeasures
Back when I was in middle school, my friends and I would race to finish our projects early so we could play Cool Math Games or any other browser-based video game the network allowed. Around my eighth grade year, the
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