The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to cut your content’s bounce rate #12DaysofContent
These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.
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Facebook offers customized social marketing CTAs
Changing a single word in a call to action, whether on social, blog content or in an email, can have a huge impact in raising conversion rates.
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Conquer the content marketing White Whale: Getting your brand’s voice and tone right
Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.
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How to tell if your content makes people more likely to buy #12DaysOfContent
Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.
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Biggest social marketing trends for 2015
Marketers are budgeting more for social media, and there are some trends they need to pay attention to for greater ROI.
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The unexpected ways Millennials interact with brands on different social networks
Brands may find that their money audience spends time on different networks, but they have to create distinct content to resonate with qualified leads.
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How to use video for instant marketing wins #12DaysofContent
Video content can drive instant (and long-term) results in web marketing if brands create a strong strategy. This video explains how.
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How to reach more leads with a social strategy #12DaysOfContent
Social media marketing is one of the most effective ways to reach new leads online – here are our tips for building a strategy and measuring your results.
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