Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 22, 2014 News Alex Butzbach

Instagram continues to crush other social marketing networks in brand engagement

Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.

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Dec 22, 2014 Legacy Lauren Kaye

How to measure your content ROI #12DaysofContent

Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th day of the 12 days of Content, we&#

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How to build trust with your content marketing and measure it.

Dec 21, 2014 Legacy

How to build trust with content #12DaysOfContent

Content that instills trust in your brand will turn readers into customers. In this video, CMS Mark Griffin explains how to build trust with content.

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Dec 20, 2014 Legacy Molly Buccini

Brafton’s Annual Company Holiday Party in Boston

A peek into working at Brafton. Photo Slideshare from our annual holiday party in Boston.

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Dec 20, 2014 Legacy Lauren Kaye

How to build & measure brand awareness from content #12DaysofContent

Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

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Creating content for engagement and measuring the results.

Dec 19, 2014 Legacy Lauren Kaye

How to tell if people are engaging with your content #12DaysofContent

Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

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