The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Revisiting Intros and Other Copywriting Strategies: A Practical Guide for Digital Marketers
Learn how to craft intros that boost SEO, engage readers and keep people scrolling. Discover formulas, examples and pro copywriting tips with Brafton.
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How To Leverage LinkedIn Polls for Marketing Engagement and Content Creation
Find out how to use LinkedIn polls as a marketing tool that can drive audience engagement and inspire great content.
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How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]
Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.
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Social Proof in the AI Era: How You Shouldn’t Use AI + What You Can Do Instead
AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.
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Spam, Bam, Thank You, Ma’am: Bianca Baker on Emails, Endurance and Empathy
Brafton’s Head of Email, Bianca Baker, shares what email and marathons have in common, and how to keep your affairs together generally.
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8 Webinar Ad Examples To Inspire Your Next Campaign
Discover real webinar ad examples with headlines, visuals and CTAs, plus tips to promote your next webinar ad campaign.
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Looking for a New AI Tool? Try These Copysmith Alternatives
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
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The Role of AI in PPC in 2026 + Insights From Eric Bush, Senior Director of Paid Search @ Brafton
Here’s what to know about AI’s increasingly important role in PPC campaigns, with exclusive insights from Brafton’s Senior Director of PPC, Eric Bush.
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