The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Keep your prospects updated with news content: 76 percent regularly read news
AYTM Market Research reported that 76 percent of consumers regularly access news content on the web, and marketers can leverage the trend to build brand authority.
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Mobile optimization attracts views for news content marketing
ComScore reported that tablet users are avid consumers of news, which can inform content marketing strategies.
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Quoted content isn’t duplicate content: Links, citations tell Google you’re clean
In a recent Webmaster Help video, Matt Cutts suggested quoting sites with proper attribution will never result in penalties for duplicate content.
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Millennials want cool, Boomers demand convenience: Does your content speak to them?
Millennials and Baby Boomers represent two critical demographics for marketers to target, but they often demand very different.
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Timing can make or break email marketing campaign success
StrongMail found delivering email content at specific times is critical to a campaign’s success.
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One-third of Americans look exclusively to ecommerce for holiday shopping
Ecommerce will play a large role in 2012 holiday shopping, and a well-rounded content marketing strategy can help companies leverage the trend.
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Knowledge Graph’s ‘People also search for’ explanations: More proof relevant content catches clicks
Google announced an expanded Knowledge Graph capability with connection explanations for items listed in its People also search for tab.
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Two-thirds of marketers outsource to accomplish goals
Aquent reported that 70 percent of marketers look outside their companies to fill marketing needs.
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