The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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WorldSoccerShop.com drives engagement, sales with social promotion
WorldSoccerShop.com takes advantage of the latest news in sports and the demand for social promotions with its innovative social marketing strategy.
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YouTube ranks videos by time watched, rather than views
YouTube announced that time watched will now be the primary ranking factor of video content on the network.
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Foursquare streamlines content discovery with homepage search
Foursquare implemented a search tool on its homepage to help unregistered users see some of the site’s best features.
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Pinterest marketing drives visibility for retail brands
Pinterest marketing has established a clear niche among retailers, but Facebook’s reach still makes it a primary part of most social strategies.
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Google to include Drive content on SERPs
Google has expanded its test of Gmail data on SERPs to include content from Google Drive.
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DuckDuckGo: Google limits content discovery with personal search
DuckDuckGo recently highlighted limitations of Google search in its latest attempt to win users.
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Video for SEO: 90 percent of consumers watch video online, search drives discovery
Web video content consumption continues to grow, as more than 90 percent of respondents told AYTM they access video on the web.
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Former Google employee says ‘Forget about SEO’
A former Google employee echoed statements from other search experts, telling marketers to focus on users to win with SEO.
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