The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Top results net 53 percent of organic search clicks
Compete.com found that 53 percent of organic search clicks go to the first results on a SERP.
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WNBA team Google+ page disappeared, then restored: A lesson is social media management
The WNBA’s Minnesota Lynx saw the team Google+ Page disappear after the Page manager left the organization. The incident should remind brands that its important to select trusted managers for social media marketing.
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Yahoo search market share continues to plummet
Yahoo’s search market share fell again in September.
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Street smarts: Google+ or Facebook for brand engagement?
In this video, Brafton polls people on the streets of Boston to find out whether they prefer Facebook or Google+ and why the engage brands on social media.
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Dynamic SEO landscape and funding top concerns for search marketers
Marketers believe the dynamic search landscape poses major challenges for SEO moving forward.
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Companies emphasize SEO in 2013, metrics improving
A report from Conductor and Search Engine Watch found business decision makers and executives rely more heavily on the efforts and insights of search marketers.
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Local search traffic accounts for nearly one-quarter of Google queries
Local search accounts for more than 24 percent of Google queries, as more users look for nearby results.
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Google updates page layout algorithm, 0.7 percent of queries impacted
Google rolled out the latest version of its page layout algorithm, which impacted 0.7 percent of queries.
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