The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Instagram gives mobile photo pages a lift, allows simpler site navigation
Instagram has rolled out new mobile photo pages for users accessing the site through a smartphone browser instead of an app.
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Internet marketing news roundup, September 17
Last week showed marketers how some industries can use content marketing and why outsourcing production is helping so many.
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Case study: Social marketing gives Daniels Trading 65 percent lift in social conversions
Daniels Trading found a comprehensive social media marketing strategy served as a strong complement to its existing website content sharing.
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YouTube simplifies Channel navigation, brings more attention to all marketing content
YouTube has altered its site navigation to make it easier for users to move through a channel’s video content.
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Smaller companies lagging on social media marketing integration
Few small businesses have successfully integrated social media marketing strategies with their other web channels.
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More than 94 percent of consumers use Google in the buying process
A report from AYTM Market Research suggests that 94 percent of consumers use Google to research new products and services they plan to buy.
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Facebook search tool Trove approaches launch
Facebook search tool Trove will be available to all users soon, and Facebook’s recent attempts to drive revenue through search may lose some appeal for marketers.
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Cutts: Small algorithm update brings diverse domains to search results
Google’s Matt Cutts reported via Twitter that the company rolled out a minor search update aimed at domain diversity.
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