The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Holiday travel plans on the rise, marketers must move quickly
The Travel Leaders Group found that more Americans expect to travel during the upcoming holiday season, and marketers can attract these consumers with content that highlights the benefits of booking early.
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Smaller companies adopting social marketing, varying goals
Social marketing strategies among small and medium-sized businesses are evolving, with more companies finding new ways to measure success and improve their businesses.
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Zuckerberg says Facebook processes ‘a billion searches per day’
At TechCrunch Disrupt, Facebook CEO Mark Zuckerberg said the company processes more than 1 billion searches every day, and that the company may make its search engine more robust moving forward.
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Updated YouTube app could help keep users tuned into video marketing
Google detailed its newest YouTube for iOS, which includes easy access to channel subscriptions that could help marketers drive traffic.
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Nearly 90 percent of searchers may give Bing a chance
Consumers are open to giving Bing a chance, but it will take more than its recently rolled out BingItOn.com to win users.
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Americans seek website content when they’re hungry
Recent data shows that content marketing can help businesses in food service or other industries related to nutrition and health drive traffic and appeal to certain audiences.
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Diverse content helps reach each member of your target audience
Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.
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Twitter rolls out Promoted Tweets for consumer users
A new feature from Twitter could let consumer users promote their accounts on the site, which could have some interesting effects for marketers on the site.
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