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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google confirmed recent SERP shakeups are due to a Panda update.

Aug 13, 2012 News Joe Meloni

Five Panda changes part of minor updates rolled in June and July

Google detailed its search updates for June and July, which five adjustments to Panda to help highlight sites with high-quality content.

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Email marketing campaigns that include content from different channels are more effective than others.

Aug 13, 2012 News Joe Meloni

Is email marketing dead? Experts say no, though social integration key

Ed Kats of MediaWhiz told eMarketer that email marketing and social media are still strong, and that improved integration and targeting are critical moving forward.

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Google announced YouTube's mobile users will now see ads before their video content.

Aug 13, 2012 News Joe Meloni

New copyrighted content algorithm will leave some offenders unharmed, Google says

Despite the newly released copyrighted content ranking factor, YouTube and other sites with predominantly user-generated content are unlikely to be impacted should they actively attempt to remove illegally shared co

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New Pinterest features for social content sharing

Aug 13, 2012 News Joe Meloni

Pinterest traffic referrals surge in summer, site’s marketing value high

Pinterest’s role as a traffic driver reached new heights in July, and social media marketing campaigns using the site can boost visibility by sharing content on the platform.

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A new study finds Google is still the leader, but by a slimmer margin than marketers might expect.

Aug 13, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, August 13

Google made some interesting announcements related to search this week, and SEO marketers may see greater visibility because of them.

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The content management system you choose for your content marketing campaign is critical to ensure a seamless experience.

Aug 12, 2012 Legacy Steven Shwartz

Which content management system fits your business strategy? 5 CMS platforms to consider

The content management system you choose for your custom content campaign is a critical consideration to ensure your effort runs as seamlessly as possible.

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