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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google is the first choice for 95 percent of Americans, while the same amount use YouTube for video content.

Aug 16, 2012 News Joe Meloni

95 percent of consumers use Google search, YouTube to find relevant web content

AYTM Market Research found that Google search and YouTube are used by more than 90 percent of Americans.

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A recent survey shows that U.S. internet users still pick Google search results over Bing's.

Aug 16, 2012 News Joe Meloni

Keyword synonym recognition a focus of June, July search updates

Google has rolled out a series of synonym identifying signals and search updates as part of its improvements for June and July.

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Aug 16, 2012 News Joe Meloni

Users share more content on Twitter than other major social platforms

Among major social platforms, Twitter users are most likely to share content from the web, which could help marketers use the site to expand the reach of their own content.

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Aug 16, 2012 News

Generate Pinterest: Social marketing strategies and Pinterest measurement tools from SES San Francisco

Pinterest recently took down its invite-only wall, and stats indicate it was one of the web’s biggest traffic drivers even before it was open to the public for use. At SES San Francisco, presenters Jennifer Cario of

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