The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing case study: Online marketing boosts sales for Quaker
Quaker boosted in-store sales with online video content positioning the company as an authority on breakfast cuisine.
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How the new Google search results pages may impact SEO
A number of internet users have noticed that Google is experimenting with a new results page, and marketers should ask themselves if this will impact the appearance of Google organic listings and – in turn – SEO.
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CMOs think social media marketing produces ROI
A study shows that the majority of CMOs believe social media does or will produce ROI for their businesses.
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Bing hits 14 percent share of search market
The most recent search engine ranking report from comScore reveals that Bing is gaining ground in the search market.
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Google gives Page Speed Online an API, good for SEO
Page speed is a search ranking signal, and now Google is making it easier for sites to monitor their speed performance.
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Facebook offers social media marketing guide to boost traffic and sales
Facebook is offering marketers some guidelines on how to promote their brands most effectively on the social giant.
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Social search marketing alert: Google previews +1 Button
At the Google I/O conference, the search giant previewed the +1 button for websites, and internet marketers should take note.
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Microsoft buys Skype: Broadened Bing access?
While rumors have been flying about Facebook and Google’s competition to buy Skype, Microsoft has purchased the online video conferencing platform. Search marketers should consider that this might bring Bing closer
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