The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing reaches B2B clients
A recent study from Microsoft indicates that email marketing is a good way to reach consumers – particularly for B2B businesses.
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Google offers Business Photos: Good for local search
At today’s Social-Local conference in San Francisco, Marissa Mayer announced Google Business Photos, and local merchants may find that these images help bring traffic to their sites and stores.
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AOL turns revenue around with high-quality content
AOL’s content strategy seems to be paying off, as the company reports growth in display ad revenue for the last quarter.
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Facebook marketing’s stock rises: Likester makes Likes searchable
Social recommendations are becoming an increasingly important factor when consumers decide where to click, and a new “popularity engine” lets online shoppers search Likes directly.
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Facebook and Google vie for Skype
Facebook and Google are reportedly going head-to-head in an effort to buy Skype, and internet marketers should consider that a Facebook-Skype partnership may help the social giant carry more weight among consumers.
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Ninety percent of B2B marketers say content marketing is key
A new whitepaper, B2B Marketing: Why Content is the New Creative, reveals that business-to-business marketers see content as their overall marketing initiatives.
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Google shifts ‘search’ to ‘knowledge:’ Further pushing for useful web content?
Internet marketers who have been practicing search engine optimization should ask themselves if they’re ready for “knowledge optimization” in light of a shift in Google.
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Brand Reputation 101: Harness SEO content to control brand SERPs
The way to overcome negative comments on SERPs is by “aggressively producing positive content” that internet users will find useful.
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