The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile CTRs on the rise: Mobile local marketing a must
Borrell quotes Google’s Ben Woods as saying that “local is at the heart of user search,” with one in five searches having local intent, but a full “one-third of mobile searches have local intent.”
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Young consumers talk products on social media sites
Brafton has reported that measuring social media ROI is poised to be a top priority among businesses this year, with more than half of marketers planning to monitor social mentions. Brands that target young shoppers
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Local search with instant results: Google launches Instant for Places View
For local merchants who have claimed their Google Places pages, there are now Instant benefits to local SEO.
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Blog marketing brings traffic to Louisiana tourism company
Blog marketing is paying off for one tourism site, with blog content driving considerable traffic for the brand.
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LinkedIn Today: Quality news platform, social and content marketing potential
Here’s an examination of how LinkedIn Today might serve as a channel for content marketing, brand discovery and social networking.
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Twitter tests geotargeted Tweets
Twitter is testing a feature that targets Promoted Accounts and Promoted Tweets according to specific metro regions in the United States.
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Google gets ready for mobile payments
The Wall Street Journal reports that Google is partnering with MasterCard and Citigroup cardholders to allow them to swipe their smartphones at checkout counters.
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SMBs to boost SEO, social marketing
Nearly-three quarters of SMBs will have social media marketing campaigns in place by 2012, and half will employ SEO to boost business.
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