The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey: SMB marketers need help with search marketing
According to the latest American Express OPEN Small Business Search Marketing Survey, more than half of SMB marketers say they need assistance with search engine marketing.
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Bing updates mobile search
Yesterday, Microsoft announced new features for m.bing.com (the company’s mobile browser), including improved image search, more local-conscious services and easier mobile commerce options.
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Google named top 2011 brand, Facebook also named a leader
Brand Finance has announced that Google is 2011’s top brand, demonstrating the power of the search engine over the internet-using public.
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Mobile content marketing reaches tablet users
A recent survey from the Boston Consulting Group, relayed by eMarketer, reveals that enhanced web access and mobile content are top features attracting tablet readers.
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LinkedIn reaches 100 million members
Good news for B2B social marketers – LinkedIn’s membership is on the rise. The company announced this week that it hit the 100 million professional mark.
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Yahoo launches Search Direct – similar to Google Instant
Yahoo is introducing Search Direct – a feature similar to Google Instant, and search marketers must ask themselves if this will impact SEO.
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Bing News adds Twitter ‘Public Updates:’ An update content marketers will like
Bing has added a Public updates feature to Bing News that promotes shared content related to timely search queries. For content marketers, this means shared content is more likely to reach a highly relevant group of
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Experts at SES NY say social search will grow, local search is huge
At the the “Search: Where to Next?” panel discussion, multiple reports indicate that experts seem to agree that social search signals will become increasingly important, and local search is already influencing the w
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