The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Relevant content for social is key, say experts at Affiliate Summit West
Brafton has reported that it will be essential to seed social sites with quality content in 2011, and the buzz at Affiliate Summit West confirms that social content is key to branding. In Tuesday’s keynote spe
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Mobile marketers can connect to Verizon customers through iPhone
At the end of 2010, Brafton reported that Apple had ramped up its iPhone production and the iPhone could be key to mobile marketing. Many speculated that this increase in iPhone units was linked to an Apple/ Verizon
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A True Mobile Windows? Let’s Talk About ARM.
Microsoft made headlines last week when they announced that they are developing a version of their desktop OS, Windows (8?), for the ARM processor platform. If you are not familiar with ARM, it is the type of chip p
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Buzz at Affiliate Summit West 2011: Paid search and SEO must go local
Since ad:tech New York 2010, Brafton has reported that experts anticipate local search will become increasingly mainstream. At Affiliate Summit West 2011, discussions are also revolving around thinking local with pa
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CMOs say engaging content key to corporate blog success
Brafton has reported that Americans turn to blogs to keep up with the latest news, and a report from Blog2Print indicates that engaging content should be corporate bloggers' top priority in 2011. The report, re
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LuckyLocal.com reveals local shopping app at Affiliate Summit West
The buzz at Affiliate Summit West indicates that local marketing will be key to catching clicks in 2011. Amidst discussions of strategies to maximize local traffic, LuckyLocal.com introduced a local shopping applica
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Google partners with Edgenet and manufacturers for better product data
Merchants who hope to boost their ecommerce from Google product pages might be happy to learn that the search giant is now focusing on offering more relevant information to shopping searchers. The company announced
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Social plugins proven to lift traffic, say experts at Affiliate Summit West 2011
Brafton has reported that the year is off to a strong start for Facebook, with the social site garnering $450 million in funding from Goldman Sachs. Now, experts at Affiliate Summit West 2011 indicate this will also
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