The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google updates paid search URLs and negative keyword management
Google announced changes this week that may have a positive impact on paid search campaigns. The company will now offer new negative keyword management options, and it will change search ad display URLs to lowercase
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How the uproar over Google News’ crash can inform your content marketing strategy
Earlier this week, Google News had some hiccups, and the site went down on Monday afternoon. The subsequent wrath of Twitter users may seem like bad press for Google, but it speaks to the popularity and importance t
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Yahoo-Bing gaining ground in paid search
The Yahoo to Microsoft adCenter transition tool closed just last week, but Efficient Frontier reports that advertisers may already be experiencing gains from the Yahoo-Bing alliance. Early data from Efficient Fronti
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Google Places introduces iPhone app with Hotpot
The mobile/local marketplace may get a big lift thanks to a partnership between Apple and search giant Google. Today, Google announced that it is offering an iPhone app for Google Places with Hotpot. Brafton has rep
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‘Twitter party’ drives traffic to SMB site, says expert at Affiliate Summit West
Brafton recently reported that Twitter users are sharing more about themselves via the microblog, including local information. While local targeting on the social site may benefit brands, one expert at Affiliate Sum
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Video campaigns: Relevant, optimized content required, say experts at Affiliate Summit West
Brafton has reported that video marketing is becoming a necessity, and this is confirmed by the latest comScore data indicating online viewers watched nearly 2 billion videos on Google sites alone in November 2010.
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Myspace makes cuts as revamped site gains users
Myspace had some mixed news to report this week. The social site made major layoffs, but it simultaneously reported that its new entertainment offers have brought new users. Could the long-struggling social site hav
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Foursquare offers more info to brands
Brafton reported that foursquare recently launched new photo-sharing and comment updates that may help companies generate brand awareness on the site, but foursquare officials never articulated how these features wo
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