Google’s Recent Update Makes it Easier To Spot and Stop Spam
Learn about the latest Google update and determine how it impacts marketers.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Navigating the New Landscape of Google’s AI Overviews: What Does It Mean for SEO?
Google’s AI Overviews are here, and they have marketers divided. So, will this move boost search traffic altogether and deliver targeted content to the right audiences? Or is it the dawn of an AI seachange?
How to Use Original Research to Boost Your International SEO Efforts
In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets.
Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Read more »
SEO & Communications: How to Align Your SEO and Comms Strategies
When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Read more »
Master Link Building Quality Control To Avoid Shady Offerings and Gather Quality Links
Imagine you’re a matchmaker in the digital marketing world, where instead of setting up a date, you’re on the hunt for a quality backlink. Yes, in the grand romance that is search engine optimization, link building is like sending a box of chocolates to your website’s crush, Google. But not just any gas station confections… Read more »
Google Updates Spam Policies To Redefine Helpful Content
On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that… Read more »
3 Clarifications About Google’s March 2024 Algo Updates
It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core algorithm update: 1. Helpful Content Updates Are Now a Part of the Core Algorithm Update… Read more »
Google Refreshes Its SEO Starter Guide: A New Approach for Beginners
As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The guide, originally launched in 2008 as a 22-page PDF, has undergone several transformations over the years. However, with the… Read more »
The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions
Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We did some digging, and decided to do two things that we know work for bolstering… Read more »