Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO sounds like a great idea, doesn’t it? The prospect of seeing your brand rank on the top of Google search results for your favorite keyword is sexy. You’d certainly feel a swell of pride when you brag to your friends about it. “Hey Chris, Google this keyword and tell me what you see …… Read more »
Clearscope is a tool that supposedly helps writers create thorough content that ranks better than the competition. Here are our results from using the Clearscope tool.
After more than a year of anticipation, it’s finally (almost) here: Google’s page experience update. Here’s what you need to know.
Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website through organic search results.
Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.
Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.
SpyFu is a cloud-based suite of marketing tools that allows you to see (spy on) the ranking history of any domain.
One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.
3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.
We haven’t seen this level of SERP volatility since the Medic update back in the fall of 2018. Here’s what you need to know.