Content marketing recap: April’s top news
Spring is heating up with updates to mobile search results, Facebook’s News Feed & video embedding. Here are the top web marketing takeaways:
Video
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
3 Marketing tech investments to make this year
Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.
5 Quick Insights on Google’s Mobile Algorithm
Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.
How Twitter Analytics could solve marketers’ social media problem
Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.
3 Kinds of gated content to boost lead gen
Do we lose opportunities to share industry-leading content when we require users to give us information? Our thoughts in this week’s Content and Coffee.
Why most businesses aren’t good at content marketing
Only 1/3 brands think they’re good at content marketing. This video troubleshoots the crisis of confidence with strategy tips to prove content’s merit.
Be a strong marketing leader: Learn from the data
Brands can learn from the traits of the most successful teams to inform their web marketing strategies.
The new No. 1 referral traffic source
Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.
The formula for content marketing ROI
Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.