Tell Your Brand Story
Stories matter. Good ones make a difference.
Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathising with your target audience.
Brafton creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing great stories about your business told through the right type of content, delivered at the right time on the right channels.
We launch brands through innovative marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.
The results are greater search presence, stronger brand awareness and proven ROI.
Brafton Content Creation Services
Effective content marketing requires a collection of unique content that your audience finds value in. We know what it takes to build out your library of high quality content, and we know how to do it well.
Our content creation services include:
We employ creative storytellers who are trained to use digital tools to create optimised content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.
Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?
Graphic Design Services
Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery.
In addition to personalised branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to webpage layout, we’ve got the vision, and we’ve got the visuals to bring it to life.
Video Marketing Services
Video is the future. Across all channels, all site visitors and all formats, video content is an investment you can’t afford to cut. It’s a fundamental component of every content strategy, and a core competency of Brafton’s content creation services.
Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields.
Blog Writing Services
Brafton’s content creation process is simple but powerful: Write for your target audience, optimise for search.
Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership in every blog post. Inbound marketing is about starting conversations with the right people, at the right time.
Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.
White Paper Marketing Services
Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space.
White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.
eBook Marketing Services
Combining engaging content writing with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding on to audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format.
As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.
Social Media Marketing Services
Engaging with your audience on their favourite social media channels is essential to building brand recognition and establishing yourself as a leader in your market.
Our social media experts can guide your social strategy through thoughtful, data-backed tactics, including:
- Organic social media content.
- Social media ads and sponsored posts.
- Influencer relationships and follower pushes.
- Social media contests.
- Live tweeting.
- Social listening.
- And more.
We get to know your audience to understand the types of digital content they prefer and the best platforms to utilise.
An important part of every content strategy is reviewing how each piece is performing.
If your SEO content isn’t ranking on Page 1, your lead generation content isn’t bringing in new potential clients, your eBooks and white papers aren’t being downloaded or your social media posts aren’t being liked or shared, it’s time to rethink your strategy.
We’ve perfected the re-optimisation process to enhance how your existing content performs in its respective medium. We know how to update content for SEO or SEM campaigns, structure social media content for engagement and more.
Optimised content is designed to perform well. If yours isn’t, we’ll help improve it.
Creating Integrated Content Campaigns
Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy.
From search engine optimisation to social media marketing, every digital marketing function at Brafton is carefully synchronised to enhance the content creation strategy.
Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy.
We focus on being precise, targeted and cohesive – we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.
See The Results
B2B companies with long sales cycles need leads, and lots of them.
Since 2015, Brafton has been helping interior design franchise Decorating Den Interiors elevate their content marketing.
3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.
How To Maximise Content Creation Investments
Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount – we create, track, analyse and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t.
Content marketing is a multimillion dollar industry full of growth opportunities. We create only what counts, what matters, what converts.